My backup that I was working on yesterday finally finished…so now I am working on restoring that file (a few more hours of my weekend just waiting for it to finish) so I thought I would take a little time and look at how some of the candidates for Delegate in Maryland are doing on Facebook…so I thought I would start with District 9A and 13. Why those two…because I could fit all of the candidates active on Facebook in the photo collage above…it really is that simple.
Here is a breakdown of recent Facebook activity:

This data above shows a comparison of all of the candidates running in those two districts…and their activity over the past week…which includes: number of new followers gained, number of posts published, and amount of engagement (likes, share and comments) on those posts. Here are my observations by district:
District 9A: Miller (R), Kittleman (R) vs Zeigler (D), Gross (D), Bolen (D)

  • Kittleman leads all candidates with the most followers (and no one is more shocked than me at that fact). Bolen’s account has show some great growth over the past week…he has a way to go to catch the other candidates…but it is obvious that he is trying.
  • Bolen has by far been the most active with 18 posts shown on this chart…he didn’t really post 18 individual posts (he actually had 7 individual posts)…he did add a bunch of photos in those posts…and that is a really good thing for social media. The other candidates are really lacking in posts over the past week (Miller 1 post, Kittleman 0 posts, Gross 1 post and Ziegler 2 posts). Because I am sharing this with all of the posts…here are some recommendations for the candidates:
    •  “Buffer says you can post to Facebook twice a day before likes and comments drop off. Constant Contact says to post on Facebook a minimum of three times per week while keeping your maximum posting frequency to 10 times per week. DowSocial says two Facebook posts per day as a minimum works well for increasing your reach.” – obviously many sources have slightly different suggestions…but they are all similar and worth considering while managing your accounts.
  • Bolen dominated the engagement numbers with 43 engagements (likes, shares and comments on posts)…that is what happens when a page is active..and all others are not….he may be trailing in total followers but by far had the best week on this platform in this race.

District 13: Yates (R) vs Atterbeary (D), Pendergrass (D), Terrasa (D), Pretlow (D)
I am not commenting on this race…I have done some work for a candidate in this race and as not to be biased…I have decided to let the numbers speak for the candidates in this races. That being said:

  • Pendergrass is not in the image above nor on the data chart as she does not use Facebook for outreach to voters.
  • Jen Terrasa is listed twice as she has two accounts today (her County Council Member page and her State Delegate Candidate page)

Back to work I go…but I may try and get another post out later today about Districts 9B and 12…so stay tuned.
Scott E