This is my first look at the number of followers and engagement numbers for the Democratic candidates running for Governor in Maryland in 2018. Future evaluations will include a comparison vs Governor Larry Hogan…but I wanted this one to stand alone for now.
The candidates:
Rushern Baker (D): http://rushernbaker.com/
Ben Jealous (D): https://benjealous.com/
Rich Madaleno (D): www.madalenoformaryland.com
Alec Ross (D): https://alecross.com/
Jim Shea (D): https://www.jimshea.com/
Krish Vignarajah (D): http://krishformaryland.com/
Kevin Kamenetz (D): https://kevinformaryland.com/
Maya Rockeymoore Cummings (D): https://mayaformaryland.com/
Ralph Jaffe (D): http://www.fedupwithcrookedpolitics.com/
The Scorecard: (Click the follower numbers below to view the social media page)

Candidate Facebook Twitter
Rushern Baker (D) 4,682 2,835
Ben Jealous (D) 17,647 82,600+
Rich Madaleno (D) 3,555 4,360
Alec Ross (D) 147,365 368,000+
Jim Shea (D) 375 367
Krish Vignarajah (D) 3,144 2,497
Kevin Kamenetz (D) 8,865 3,337
Maya Rockeymoore Cummings (D) 297 243
Ralph Jaffe (D) 13

Comments:
Jaffe is the only candidate not using Twitter for outreach to voters.
Ross has a big advantage in Facebook followers…followed by Jealous and Kamenetz.
Ross also holds a big advantage in Twitter followers….followed by Jealous and Madaleno.
As this is my first evaluation I do not have any tracking data yet…but that will be coming in future evaluations.
Followers is a nice metric to review…but as (if not more) important is how engaged are those followers. Here is a look at the number of posts and engagement on Facebook over the past week:

Comments:
Most everyone has been active…except for Shea…he needs to update his followers a bit more often.
Because of the wide spread in followers of these candidates…looking at the number of posts and engagement numbers may not a fair comparison…so I decided to make another chart breaking down engagement vs number of followers to see what that looks like:

Followers Engagement Engagement / Followers Rank
Rushern Baker (D) 4,682 302 0.06450234942 4
Ben Jealous (D) 17,647 912 0.05168017227 6
Rich Madaleno (D) 3,555 917 0.2579465541 1
Alec Ross (D) 147,365 351 0.002381841007 8
Jim Shea (D) 375 10 0.02666666667 7
Krish Vignarajah (D) 3,144 295 0.09382951654 2
Kevin Kamenetz (D) 8,865 484 0.05459672871 5
Maya Rockeymoore Cummings (D) 297 23 0.07744107744 3

To me this shows the number of real followers a page has and are they engaged with the candidate they support (or at least like on Facebook).
On a ranking basis…Madaleno has the best engagement numbers vs followers….followed by Vignarajah and Cummings. Ross has a high number of followers but they are not engaged with this Facebook posts over the past week.
Now this is my first look…so tracking data over time will be a telling factor in future evaluations. I am not ready to pick a “leader” in online outreach today but I may in future evaluations. Future evaluations will also show Twitter engagement…so candidates be sure to stay active on that platform as well going forward.
This is not a perfect review system…but it can be telling for the candidates…and heck, it is just fun to look at these type of numbers.
That is all for me this morning.
Scott E

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