Democratic Candidates for Governor in Maryland – December 2017 Technology Outreach Scorecard

This is my first look at the number of followers and engagement numbers for the Democratic candidates running for Governor in Maryland in 2018. Future evaluations will include a comparison vs Governor Larry Hogan…but I wanted this one to stand alone for now.

The candidates:

Rushern Baker (D): http://rushernbaker.com/

Ben Jealous (D): https://benjealous.com/

Rich Madaleno (D): www.madalenoformaryland.com

Alec Ross (D): https://alecross.com/

Jim Shea (D): https://www.jimshea.com/

Krish Vignarajah (D): http://krishformaryland.com/

Kevin Kamenetz (D): https://kevinformaryland.com/

Maya Rockeymoore Cummings (D): https://mayaformaryland.com/

Ralph Jaffe (D): http://www.fedupwithcrookedpolitics.com/

The Scorecard: (Click the follower numbers below to view the social media page)

Candidate Facebook Twitter
Rushern Baker (D) 4,682 2,835
Ben Jealous (D) 17,647 82,600+
Rich Madaleno (D) 3,555 4,360
Alec Ross (D) 147,365 368,000+
Jim Shea (D) 375 367
Krish Vignarajah (D) 3,144 2,497
Kevin Kamenetz (D) 8,865 3,337
Maya Rockeymoore Cummings (D) 297 243
Ralph Jaffe (D) 13

Comments:

Jaffe is the only candidate not using Twitter for outreach to voters.

Ross has a big advantage in Facebook followers…followed by Jealous and Kamenetz.

Ross also holds a big advantage in Twitter followers….followed by Jealous and Madaleno.

As this is my first evaluation I do not have any tracking data yet…but that will be coming in future evaluations.

Followers is a nice metric to review…but as (if not more) important is how engaged are those followers. Here is a look at the number of posts and engagement on Facebook over the past week:

Comments:

Most everyone has been active…except for Shea…he needs to update his followers a bit more often.

Because of the wide spread in followers of these candidates…looking at the number of posts and engagement numbers may not a fair comparison…so I decided to make another chart breaking down engagement vs number of followers to see what that looks like:

Followers Engagement Engagement / Followers Rank
Rushern Baker (D) 4,682 302 0.06450234942 4
Ben Jealous (D) 17,647 912 0.05168017227 6
Rich Madaleno (D) 3,555 917 0.2579465541 1
Alec Ross (D) 147,365 351 0.002381841007 8
Jim Shea (D) 375 10 0.02666666667 7
Krish Vignarajah (D) 3,144 295 0.09382951654 2
Kevin Kamenetz (D) 8,865 484 0.05459672871 5
Maya Rockeymoore Cummings (D) 297 23 0.07744107744 3

To me this shows the number of real followers a page has and are they engaged with the candidate they support (or at least like on Facebook).

On a ranking basis…Madaleno has the best engagement numbers vs followers….followed by Vignarajah and Cummings. Ross has a high number of followers but they are not engaged with this Facebook posts over the past week.

Now this is my first look…so tracking data over time will be a telling factor in future evaluations. I am not ready to pick a “leader” in online outreach today but I may in future evaluations. Future evaluations will also show Twitter engagement…so candidates be sure to stay active on that platform as well going forward.

This is not a perfect review system…but it can be telling for the candidates…and heck, it is just fun to look at these type of numbers.

That is all for me this morning.

Scott E

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