MD03 Candidates
We are down to the final 30 days until the election. Which candidate in #MD03 is rocking online outreach to potential voters? Here are the numbers:
The candidates: To see the full list of candidates click here
(D) John Sarbanes:
(R) Mark Plaster:

The Scorecard: (Click the follower numbers below to view the social media page)


Facebook Followers

Twitter Followers

John Sarbanes

6,650 (+26)

2,147 (+12)

Mark Plaster

5,367 (+459)

1,104 (+129)


  • Plaster – No question Plaster again had the best month adding new social media followers. He added the most new followers on Facebook and Twitter. This has become a trend in this race.
  • Sarbanes – Still trailing Plaster in adding new followers on social media. The activity on both Facebook and Twitter has been minimal from the campaign accounts. Is the Sarbanes team confident enough not to worry about 2016? It kind of looks that way based on the limited outreach.

A significant factor in evaluating online outreach is looking at follower engagement. In October, I am back to focusing my reviews on Facebook engagement. Here are the numbers for the candidates over the past week:

  • Plaster was the big winner with Facebook engagement (likes, comments and shares) posting 14 updates and an engagement score of over 1,100.
  • I mentioned above about the lack of activity from Sarbanes and you can see more evidence of that on this chart. One post with VERY little engagement in the past week.

Online outreach leader for October: Plaster. This one was easy. There is one team focused on outreach to potential voters online and one candidate that is not using these tools for outreach. Plaster has a tough matchup in one of the worst drawn districts in the nation, so using these tools for outreach can only help in 30 days.

Of course the reality of followers, likes, and subscribers does not mean a lot when it comes down to voting in the end, but it can show trends in a campaign cycle and makes a great resource for following all of the candidates.

Scott E