Candidates – Maryland US Senate Race – October Technology Outreach Scorecard


We are down to the final 36 days until the 2016 election. I have decided to remove Vohra from the scorecard in this evaluation (his online outreach is just not impressive enough to continue to track). Here are the latest numbers over the past month:

The candidates: To see the full list of candidates via SBOE: click here

(D) Chris Van Hollen:

(R) Kathy Szeliga:

(L) Arvin Vohra:

(G) Margaret Flowers:

The Scorecard: (Click the “Yes” or follower numbers below to view the social media page)


Facebook Followers

Twitter Followers


Chris Van Hollen 22,810 (+3,253) 2,403 (+75)


Kathy Szeliga 17,832 (+925) 2,910 (+182)


Margaret Flowers 4,230 (+889) 2,737 (+305)



  • Van Hollen – Picks up a lot of new followers on Facebook (over 3,000 new followers over the past month) and continues to have the most Facebook followers of any candidate in this race. Still no new YouTube videos in the past 5 months.
  • Szeliga – Added a good number of Facebook and Twitter followers over the past month and continues to hold the most Twitter followers of any candidate in this race. There have been 4 new YouTube videos on the channel over the past month (the most recent has over 800 views).
  • Flowers – Added the most new Twitter followers over the past month (that is two months in a row). I can now list a YouTube page for Flowers with 24 videos. (On a personal note – I like the first video the best – Van Hollen agreeing to allow Flowers into the TV debates).

A significant factor in evaluating online outreach is looking at follower engagement. In October, I am back to focusing my reviews on Facebook engagement. Here are the numbers for the candidates over the past week:



  • Flowers was by far the most active (maybe a little to active – 34 posts in a week is A LOT).
  • Szeliga had the highest engagement (likes, shares and comments) over the past week…and did it with only 4 posts from the page.
  • Van Hollen had a good number of posts and decent engagement numbers.

Online outreach leader for October: TIE. It is really hard to pick an outright leader again this month. Van Hollen has the most Facebook followers and added the most new Facebook followers, Szeliga has the most Twitter followers and has the highest recent Facebook engagement, and Flowers added the most new Twitter followers. No one candidate has established themselves to the point of being the outright leader in this race.

Of course the reality of followers, likes, and subscribers does not mean a lot when it comes down to voting in the end, but it can show trends in a campaign cycle and makes a great resource for following all of the candidates.

Scott E


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