Candidates – Maryland’s 8th Congressional District – September Technology Outreach Scorecard

MD08

Only 50 days until Maryland voters pick their new member of Congress to represent MD08. Which candidate is doing the best at reaching out to voters online? Here are the numbers…

The candidates: To see the full list of candidates click here

(D) Jamie Raskin: https://jamieraskin.com/

(R) Dan Cox: http://www.coxforcongress.org/

(L) Jasen Wunder: No Website Found

(G) Nancy Wallace: www.nancywallace.us

The Scorecard: (Click the follower numbers below to view the social media page)

Candidates

Facebook Followers

Twitter Followers

Jamie Raskin 4,900 (+80) 4,857 (+127)
Dan Cox 860 (+244) 1,060 (+671)
Jasen Wunder 433 (+34) 265 (+6)
Nancy Wallace  892 (+138) 139 (+68)

Notes:

  • Facebook – Cox added the most new followers over the past month. Wallace was the number two in adding new followers and Raskin continues to add new followers at a consistent pace.
  • Twitter – Cox by far added the most new followers. It sometimes concerns me when an account adds that many new followers in one month but as I look at the account, I noticed they have continued following my advice (following other accounts) and that may be the reason for the significant jump. My hope is that the new followers are local and not something else. Raskin was a distant number two in adding new followers. Wallace was number three…but still a significant jump for that account.
  • Other –
    • Wunder still continues his campaign without an actual website. An actual original tweet from time to time might be a good thing going forward.

A significant factor in evaluating online outreach is looking at follower engagement. In September, I am focusing my reviews on recent Twitter engagement. Want to know how I get the numbers? READ THIS. Here are the recent Twitter numbers for the candidates:

Candidate

Tweets Evaluated

Engagement Score

Raskin

7 most recent

132

Cox

7 most recent

36

Wunder

No original tweets

0

Wallace

7 most recent

47

Notes:

  • Raskin had by far the highest recent engagement (likes and retweets) on Twitter. Not a big surprise given his follower advantage.
  • Wallace outpaced cox for the number two spot with recent engagement. This was a bit of a surprise given the high number of new followers Cox picked up.
  • Wunder has lots of retweets on his account but no original tweets over the past week. All candidates should give an original voice to your social media accounts (in my opinion).

Online outreach leader for September: RaskinRaskin has the most followers, the highest engagement (on Twitter) and continues to add new followers at a consistent pace. I really like what I see from Cox and Wallace and their online outreach efforts will help come November with their get out the vote (#GOTV) efforts.

Of course the reality of followers, likes, and subscribers does not mean a lot when it comes down to voting in the end, but it can show trends in a campaign cycle and makes a great resource for following all of the candidates.

Scott E

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