55 days until MD04 residents choose their new member of US Congress. Which candidates are doing the best with online outreach? Here are the numbers…
The candidates: To see the full list of candidates click here
(D) Anthony Brown: http://anthonybrown.com/
(R) George McDermott: http://georgemcdermott.com/
(G) Kamesha Clark: http://www.kameshaclark.com/
The Scorecard: (Click the “Yes” or follower numbers below to view the social media page)
n/a (bad link)
n/a (link not on site)
- Brown – remains the only candidate with an actual campaign Facebook page. He added 1 new followers over the past month (not good) on Facebook and 38 new Twitter followers. Brown holds significant advantages with overall followers on Facebook and Twitter in this race.
- McDermott – His website still has the issues reported last month “His social media links at the bottom of the page are a bit of a mess. The Twitter link works…that is the only link that works. The Facebook icon points to a Facebook event that no longer exists. The YouTube link point to Wix“. He actually lost 6 Twitter followers over the past month. His last tweet was back in July.
- Clark – Added the most new Twitter followers over the past month (74 new followers). That is outstanding for this candidate. It looks like the campaign website has been redesigned. Somehow they forgot to add any of their campaign social media icons to the new design (BIG MISTAKE). Hopefully they will get that corrected ASAP.
Normally this month I would conduct an evaluation of the Twitter engagement of these candidates. There is so little to review for these candidates that I am going to skip it in this evaluation.
- Brown – last tweet on August 31st.
- McDermott – last tweet on July 25th.
- Clark – last tweet on September 7th.
Online outreach leader for August: Brown. That being said this is one of the worst races to follow online. There should be so much more information coming from all of the candidates in this race…55 days to go…will any of them pick it up before the election? I will be watching.
Of course the reality of followers, likes, and subscribers does not mean a lot when it comes down to voting in the end, but it can show trends in a campaign cycle and makes a great resource for following all of the candidates.