We are down to the final 60 days before the election. Which candidate running in #MD03 is reaching the most people online? Let us all find out…
The candidates: To see the full list of candidates click here
(D) John Sarbanes: http://www.johnsarbanes.com/
(R) Mark Plaster: http://www.plasterforcongress.com/
The Scorecard: (Click the follower numbers below to view the social media page)
| Candidate |
Facebook Followers |
Twitter Followers |
| John Sarbanes |
6,624 (+17) |
2,135 (-3) |
| Mark Plaster |
4,908 (+449) |
975 (+42) |
Notes:
- Plaster – No question Plaster had the best month adding new social media followers. He added the most new followers on Facebook and Twitter.
- Sarbanes – Numbers fell off from last month and he even lost total number of followers on Twitter. That is never a good sign (of course when you only tweet 3 times in the month of August – this might be the reason for the poor numbers).
- I have given up following Nnabu Eze – Green Party candidate. He is doing so little that I am just over it and will no longer be listing him in any way in the future evaluations.
A significant factor in evaluating online outreach is looking at follower engagement. In September, I am focusing my reviews on recent Twitter engagement. Want to know how I get the numbers? READ THIS. Here are the recent Twitter numbers for the candidates:
| Candidate |
Tweets Evaluated |
Engagement Score |
| Sarbanes |
No tweets over past week |
0 |
| Plaster |
7 most recent |
22 |
Notes:
- Plaster wins with recent Twitter engagement (not outstanding numbers but the best over the past week)
- Sarbanes has not tweeted anything since August 31st, so he gets a BIG zero for recent engagement. Wonder when we will see activity on this account again? Someone should reach out to that team.
Online outreach leader for September: Plaster. He is more active and doing a better job attracting new followers and higher engagement numbers online. This is a good time be active with potential voters and Plaster is just doing better with this type of outreach.
Of course the reality of followers, likes, and subscribers does not mean a lot when it comes down to voting in the end, but it can show trends in a campaign cycle and makes a great resource for following all of the candidates.
Scott E
