Candidates – Maryland’s 2nd Congressional District – September Technology Outreach Scorecard

MD02 Candidates

Happy Labor Day!!! Hope everyone is enjoying their long weekend. Interested in what the candidates in Congressional District 2 are doing online to earn your vote? Here is some data you might find interesting…

The candidates: To see the full list of candidates click here

(D) Dutch Ruppersberger: http://www.dutchforcongress.com/

(R) Pat McDonough: http://www.patmcdonoughforcongress.com

The Scorecard: (Click the “Yes” or follower numbers below to view the social media page)

Democrat Candidate(s)

Facebook Followers

Twitter Followers

Dutch Ruppersberger  6,351 (+3) 7,075 (+110)
Pat McDonough 8,610  (+58) 1,322 (-10)

Notes:

  • Ruppersberger – added 110 new Twitter followers over the past month. He only added 3 new Facebook followers.
  • McDonough – added 58 new Facebook followers. He again lost 10 followers (a repeat of last month). Losing followers monthly on Twitter is not a good sign. Remember back in June when the account added over 550 followers and in July when the account added another more than 630 followers? When I see that and then see the numbers we have seen over the past two months, makes you wonder where those followers came from earlier this summer. Hmmm….
  • So basically the answer to my question about what are the candidates doing online to earn your vote – very little.

A significant factor in evaluating online outreach is looking at follower engagement. In September, I am focusing my reviews on recent Twitter engagement. Want to know how I get the numbers? READ THIS. Here are the recent Twitter numbers for the candidates:

Candidate

Tweets Evaluated

Engagement Score

Ruppersberger

1 most recent

5

McDonough

1 most recent

4

Notes:

  • My goodness…each candidate has only one tweet from their campaign accounts over the past week.
  • No winners here….this is bad from both camps.

Online outreach leader for September: NONE OF THE ABOVE. Noether candidate is doing enough online for me to say nice things about their outreach to potential voters. Seriously…where are the photos from the campaign trail meeting potential voters, where are the statements about what they will do to improve the lives of District 2 residents…just where are these candidates? Based on their online posts…not campaigning hard for your votes. We have 64 days until voters choose…candidates should step it up form here on out of face the election consequences.

Of course the reality of followers, likes, and subscribers does not mean a lot when it comes down to voting in the end, but it can show trends in a campaign cycle and makes a great resource for following all of the candidates.

Scott E

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