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We are down to the final 64 days until the General Election. Which Maryland U.S. Senate candidate is doing the best with online outreach to potential voters? Here are the numbers:
The candidates: To see the full list of candidates via SBOE: click here
(D) Chris Van Hollen: http://vanhollen.org/
(R) Kathy Szeliga: http://www.kathyformaryland.com/
(L) Arvin Vohra: http://www.votevohra.com
(G) Margaret Flowers: http://www.flowersforsenate.org

The Scorecard: (Click the “Yes” or follower numbers below to view the social media page)

Candidate

Facebook Followers

Twitter Followers

Youtube

Chris Van Hollen  19,557 (+2,002) 2,328 (+101)

Yes

Kathy Szeliga 16,907 (+3,089) 2,728 (+228)

Yes

Margaret Flowers 3,341 (+1,043) 2,432 (+1,139)

No

Arvin Vohra n/a 707 (+7)

No

Notes:

  • Van Hollen – Added the second most new Facebook followers and continues to hold a follower advantage on that platform. No new YouTube videos in four months. Will we start seeing ads from him soon?
  • Szeliga – Added the most new Facebook followers and the second most new Twitter followers over the past month. Szeliga holds a slight advantage with Twitter followers over all other candidates. This team has added five new YouTube videos over the past month (nice to see that channel active again).
  • Flowers – Added the most new Twitter followers over the past month (more that 1,100 new followers) and now is right with the top candidates in terms of Twitter followers.
  • Vohra – Not much to report on the social media front. He is by far the distant fourth in this race in regards to online outreach.

A significant factor in evaluating online outreach is looking at follower engagement. In September, I am focusing my reviews on recent Twitter engagement. Want to know how I get the numbers? READ THIS. Here are the recent Twitter numbers for the candidates:

Candidate

Tweets Evaluated

Engagement Score

Van Hollen

4 most recent

80

Szeliga

7 most recent

99

Flowers

7 most recent

280

Vohra

2 most recent

0

Notes:

  • Anyone wondering if all those new followers for Flowers is legit can just look at the engagement score of her seven most recent tweets…they appear to be very legit and engaged online.
  • Van Hollen has only had 4 original tweets over the past week (which is why that is all that was evaluated).
  • Vohra – only two tweets with ZERO engagement. That is what you get when you link Facebook and Twitter.
  • Szeliga remains very active is was the clear number two with engagement score on this evaluation.

Online outreach leader for August: Tie (Flowers, Van Hollen and Szeliga). The big jump on Twitter followers and the impressive Twitter engagement numbers adds Flowers into the online outreach mix with Van Hollen and Szeliga. Flowers adds an interesting dynamic to this race as she could peel away Democrat votes from Van Hollen and pull women votes away from Szeliga. She may not win this race but it appears that she may have an impact on the final outcome.
Here is some intersting news about the Maryland U.S. Senate debates:
Kathy Szeliga, Chris Van Hollen at odds over Senate debates

Of course the reality of followers, likes, and subscribers does not mean a lot when it comes down to voting in the end, but it can show trends in a campaign cycle and makes a great resource for following all of the candidates.

Scott E

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