Candidates – U.S. President – August Technology Outreach Scorecard

into the wild

I have kept an eye on the polling to see if Jill Stein has gained enough support to make the scorecard…she has not yet. Her current RCP average is 3.4%. The cutoff is 5%. Gary Johnson is at 8.9% so he remains on the scorecard with Trump and Clinton. CLICK HERE to view the latest polling numbers.

Now, let us all take a look at the follower numbers of the candidates over the past month…

The candidates: To see the full list of candidates via Politics1: click here

(D) Hillary Clinton: https://www.hillaryclinton.com

(R) Donald Trump: https://www.donaldjtrump.com

(L) Gary Johnson: https://johnsonweld.com/

The Scorecard: (Click the follower numbers below to view the social media page)

Candidates

Facebook Followers

Twitter Followers

Hillary Clinton 5.643 Million (+1.03 Million) 8.43 Million (+820 K)
Donald Trump 10.428 Million (+716 K) 11.1 Million (+1 Million)
Gary Johnson  1.280 Million (+490 K) 302 K (+67 K)

Notes:

  • Clinton – added the most new Facebook followers (over 1 million) in the past month. This is the first evaluation that she has gained more new followers than Trump…this could be VERY telling down the line.
  • Trump – added the most new Twitter followers over the past month (1 million new followers) and he continues to hold followers advantages on Facebook and Twitter.
  • Johnson – finally has over 1 million Facebook followers. He added nearly 500K new Facebook followers. His Twitter outreach has not been as successful in gaining new followers.

A significant factor in evaluating online outreach is looking at follower engagement. In August, I am back to focusing my reviews on Facebook engagement. Here are the numbers for the candidates over the past week:

Screen Shot 2016-08-24 at 4.17.08 AM

Notes:

  • Trump continues to dominate with Facebook engagement with over 3.5 million likes, shares and comments over the past week (over double the engagement of Clinton).
  • Clinton was the most active with 53 updates on Facebook over the past week.
  • Johnson is trailing the two major candidates but his engagement numbers on Facebook over the past week were pretty impressive given his total number of followers. If you break it down, here is engagement vs followers:
    • Trump: 0.34
    • Clinton: 0.29
    • Johnson: 0.57

Online outreach leader for August: TRUMP. Trump has the most followers on Facebook and Twitter. Trump had the highest engagement score over the past week. Trump is still the best overall with online outreach. That being said, Clinton beat him out on adding new Facebook followers and this may start a trend online. The Trump team had better be paying attention to these online analytics. The BIG gains for Johnson has to be hurting the Trump numbers and the Trump team should be mindful of that fact as well.

Of course the reality of followers, likes, and subscribers does not mean a lot when it comes down to voting in the end, but it can show trends in a campaign cycle and makes a great resource for following all of the candidates.

Scott E

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