Here is my third look at the online outreach of candidates running in MD07. I still contend that Congressman Cummings will win this race easily in November. I don’t see a path for any of the other candidates…and I have to admit that the online outreach is pretty limited in 2016 for MD07. That being said…here are the numbers:
The candidates: To see the full list of candidates click here
(D) Elijah Cummings: www.cummingsforcongress.com
(R) Corrogan Vaughn: http://vaughn4congress.com
(I) Andre Odell Kersey: http://www.kerseyforcongress.com/
(L) Scott Soffen: http://www.whyvotelibertarian.com
(G) Myles B. Hoenig: http://www.hoenig2016.com
The Scorecard: (Click the “Yes” or follower numbers below to view the social media page)
|Candidate||Facebook Followers||Twitter Followers|
|Andre Odell Kersey||
|Myles B. Hoenig||155 (+14)||
- Cummings – Once again lead all candidates in adding new social media followers over the past month. He started off with big leads in this area and continues to grow it throughout this campaign season.
- Vaughn – Actually lost followers on Twitter. Linking his Twitter account to Facebook is a bad social media practice and he is losing followers because of it. I hope every other candidate takes this as a learning moment of what not to do. One other piece of advice, fix your social media icons on your website. It is very frustrating that those ones at the bottom of your website are not correct.
- Kersey – Added one new follower on Twitter (in a month). He needs to be more active, use better hashtags, follow additional accounts in the District and the occasional photo might help.
- Soffen – Finally has some social media to talk about. He has a Facebook campaign page with a whopping three followers. The last post was August 2nd. OK, you have a page, now get some content out there for potential future followers (and voters).
- Hoenig – Was the clear number two candidate with adding new followers as he added 14 new followers on Facebook and Twitter.
A significant factor in evaluating online outreach is looking at follower engagement. In August, I am back to focusing my reviews on Facebook engagement. Here are the numbers for the candidates over the past week:
- No surprise that Cummings DOMINATES this category with by far the most engagement (likes, shares and comments).
- The other candidates are just not focused online yet…maybe it will get better this fall.
Online outreach leader for August: CUMMINGS. This may be the easiest race I evaluate in 2016. I like the fact that Cummings remains active on his social media accounts, and not because he needs to but because he wants to keep his followers informed.
Of course the reality of followers, likes, and subscribers does not mean a lot when it comes down to voting in the end, but it can show trends in a campaign cycle and makes a great resource for following all of the candidates.