It is August and I expect things to start to pick up later this month. I am back to evaluating online engagement this month…first time I have done that since the Primary. This should be an interesting evaluation…now, on to the numbers over the past month…
The candidates: To see the full list of candidates via SBOE: click here
(D) Chris Van Hollen: http://vanhollen.org/
(R) Kathy Szeliga: http://www.kathyformaryland.com/
(L) Arvin Vohra: http://www.votevohra.com
(G) Margaret Flowers: http://www.flowersforsenate.org
The Scorecard: (Click the “Yes” or follower numbers below to view the social media page)
|Chris Van Hollen||17,555 (+667)||2,227 (+112)|
|Kathy Szeliga||13,818 (+3,303)||2,500 (+135)|
|Margaret Flowers||2,298 (+463)||1,293 (+583)||
- Facebook – Szeliga had the best month adding over 3,300 new followers. This is pretty impressive. They must be spending lots in boosting posts and/or Facebook ads. Van Hollen added over 660 new followers since last month.
- Twitter – Flowers had the biggest month adding over 580 new followers. Szeliga and Van Hollen both added over 100 new followers.
- YouTube – I did not see any new videos in the past month from candidates. Maybe we will see some this month.
- Other – Vohra makes his first appearance on the scorecard…listing his Twitter account. I just wish it was a better Twitter account (he links his post from Facebook…ugh). His Facebook listing do not get reported because it points back to a “personal” Facebook page. Those are never listed on the scorecards.
A significant factor in evaluating online outreach is looking at follower engagement. In August, I am back to focusing my reviews on Facebook engagement. Here are the numbers for the candidates over the past week:
- Van Hollen was the engagement winner over the past week with around 1,900 likes, shares and comments on his nine Facebook posts. Not a big surprise given his follower advantage on that platform.
- Szeliga was the clear number two candidate on Facebook over the past week with around 1,400 engagements.
- Flowers was the most active over the past week with 17 posts (that works out o just over two posts per day…that is a decent number over that time frame).
Online outreach leader for August: Tie (Van Hollen and Szeliga). Szeliga won with adding new followers but Van Hollen won with engagement…so I decided to call it a tie this month.
Of course the reality of followers, likes, and subscribers does not mean a lot when it comes down to voting in the end, but it can show trends in a campaign cycle and makes a great resource for following all of the candidates.