into the wild
The big news is that Trump and Clinton have picked their VP choices. Trump went with Pence (Indiana) and Clinton made it official and chose Kaine (Virginia)…ohh and let’s not forget that Johnson is running with Weld (Massachusetts). The GOP convention is over and the Dems convention starts in a couple of days. Jill Stein (Green Party) still not high enough in the national polls to make the scorecard (she is at around 4% where Johnson is just over 8% nationally – the cut off for the scorecard is 5%).
Now, let us all take a look at the follower numbers of the candidates over the past month…
The candidates: To see the full list of candidates via Politics1: click here
(D) Hillary Clinton:
(R) Donald Trump:
(L) Gary Johnson:

The Scorecard: (Click the follower numbers below to view the social media page)

Democrat Candidates

Facebook Followers

Twitter Followers

Hillary Clinton  4.613 Million (+457 K) 7.61 Million (+540 K)
Donald Trump  9.712 Million (+1.2 Million)  10.1 Million (+850 K)
 Gary Johnson  790,491 (+266 K)  235,000 (+47 K)


  • Trump – He continues to dominate online outreach. Trump added the most new Facebook and Twitter followers over the past month. He is now over 10 million Twitter followers and is closing in on 10 million Facebook followers. The convention over the past week helped with his gains on these platforms.
  • Clinton – Added a lot of new followers but really trailed Trump over the past month. The Dems convention is next week so I am expecting her numbers to jump up big and next months evaluation will be very telling.
  • Johnson – Did a decent job on Facebook in adding new followers…Twitter was not as impressive. His VP choice has less than 7,500 Twitter followers today (just an FYI).

I am not reporting the engagement numbers in this evaluation.. Let’s be honest, one would expect the GOP candidate to have higher engagement numbers over the past week given their convention was last week. I will start reporting engagement numbers in August and continue updating those numbers through the General Election. In August, I will start picking an online outreach leader in each race.

Of course the reality of followers, likes, and subscribers does not mean a lot when it comes down to voting in the end, but it can show trends in a campaign cycle and makes a great resource for following all of the candidates.

Scott E