2016 MD05 Primary Winners
I have come up with no new insights to pass along for the race in MD05 over the past month…but here are the numbers:
Here is a link to the June evaluaiton if interested: CLICK HERE
The candidates: To see the full list of candidates click here
(D) Steny Hoyerhttp://www.hoyerforcongress.com/
(R) Mark Arnesshttp://www.arnessforcongress.com/home.html

The Scorecard: (Click the follower numbers below to view the social media page)


Facebook Followers

Twitter Followers

Steny Hoyer

10,200 (+69)

2,260 (+91)

Mark Arness

242 (+1)

57 (+2)


  • Hoyer – Added the most new Facebook and Twitter followers over the past month. He continues to hold a significant online outreach advantage in this race.
  • Arness – Not great numbers over the past month, only adding three total followers on the two evaluated platforms. Here might be some reasons why:
    • Twitter – Only one tweet in June on the 26th and no tweets at all this month yet.
    • Facebook – Only three Facebook posts since the past evaluation and nothing yet in the month of July.
    • Arness really needs to pick up his online outreach game in MD05.

I am not reporting the engagement numbers in July. Let’s be honest…this is the slow part of the campaign season and I expect numbers to be lower overall for many candidates. I will start reporting engagement numbers in August and continue updating those numbers through the General Election. In August I will start picking an online outreach leader in each race.

Of course the reality of followers, likes, and subscribers does not mean a lot when it comes down to voting in the end, but it can show trends in a campaign cycle and makes a great resource for following all of the candidates.

Scott E
Social Media Management (1)