Candidates – Maryland’s 4th Congressional District – July Technology Outreach Scorecard

2016-md04-primary-winners

Back to looking at the MD04 race…What was a fun Primary has turned into a not very exciting General. Did you notice that I took McDermott off the top picture for this race and replaced his photo with Kamesha Clark? That is becuase she is doing much better with online outreach to potential voters. Interested in the June evaluation? CLICK HERE

The candidates: To see the full list of candidates click here

(D) Anthony Brown: http://anthonybrown.com/

(R) George McDermott: http://georgemcdermott.com/

(G) Kamesha Clark: http://www.kameshaclark.com/

The Scorecard: (Click the “Yes” or follower numbers below to view the social media page)

Candidate

Facebook Followers

Twitter Followers

Anthony Brown

17,908 (+10)

3,842 (+15)

Kamesha Clark

n/a (personal page)

381 (+79)

Notes:

  • Brown – Did not have a great month in terms of adding new followers. He was pretty active on Facebook but the Twitter account has not been very active at all (only two original tweets and a few retweets of other accounts since the past evaluation). Brown continues to hold a significant following (in terms of number of followers) and this can only help going forward.
  • McDermott – Really not a good online outreach strategy from this candidate. No listed Facebook or Twitter accounts and my teenage daughter could have built a better website than what they have online today. He is not listed on the scorecard above and based on what I have seen so far I don’t expect that to change anytime soon.
  • Clark – The Green Party candidate is at least giving it a shot with online outreach efforts. Clark added the most new followers on Twitter over the past month (let that sink in for a minute). I still think Clark should have an actual Facebook campaign page and not list her personal Facebook account for campaign activities. I am happy to see posts now on the Instagram account. Hopefully we will see something on the YouTube channel at some point in the future.

I am not reporting the engagement numbers in July. Let’s be honest…this is the slow part of the campaign season and I expect numbers to be lower overall for many candidates. I will start reporting engagement numbers in August and continue updating those numbers through the General Election. In August I will start picking an online outreach leader in each race.

Of course the reality of followers, likes, and subscribers does not mean a lot when it comes down to voting in the end, but it can show trends in a campaign cycle and makes a great resource for following all of the candidates.

Scott E

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