Here is my second look at this race post-primary. After looking at the numbers and activity last month I have decided to add Margaret Flowers to the scorecard. Arvin Vohra outreach just has not reached the level to make full scorecard status as of yet. Here are the numbers for the month:
The candidates: To see the full list of candidates via SBOE: click here
(D) Chris Van Hollen: http://vanhollen.org/
(R) Kathy Szeliga: http://www.kathyformaryland.com/
(L) Arvin Vohra: http://www.votevohra.com
(G) Margaret Flowers: http://www.flowersforsenate.org
The Scorecard: (Click the “Yes” or follower numbers below to view the social media page)
|Chris Van Hollen||16,888 (+504)||2,115 (+102)|
|Kathy Szeliga||10,515 (+1,643)||2,365 (+167)|
- I have no tracking data for Flowers as this is the first time she has made the scorecard. Tracking data will be available next month.
- The big follower gainer over the past month was Szeliga adding the most new Facebook and Twitter followers. Szeliga continues to hold the overall follower advantage on Twitter.
- Van Hollen continues to hold an overall follower advantage on Facebook.
- Other Outreach – Neither candidate on YouTube (Van Hollen and Szeliga) has released a new video in over two months. Not a total surprise and I look forward to the fall when I expect these channels to get active again.
I am not reporting the engagement numbers in July. Let’s be honest…this is the slow part of the campaign season and I expect numbers to be lower overall for many candidates. I will start reporting engagement numbers in August and continue updating those numbers through the General Election. In August I will start picking an online outreach leader in each race.
Of course the reality of followers, likes, and subscribers does not mean a lot when it comes down to voting in the end, but it can show trends in a campaign cycle and makes a great resource for following all of the candidates.