Social media has increasingly become a significant driving force in marketing. So, how does the average company or brand make the most effective use of this very important online tool?
Here are 10 things that you can implement to maximize the effectiveness of your social media campaigns. (list via Business 2 Community)
1. Post regularly – The more your audience hears from you, the more trust you’ll be able to build.
2. Post unique content – Try not to curate too much of your social media content, as most likely your target audience has seen it before. If you want to stand out on social media, your content needs to be unique to your brand.
3. Share and retweet – a great way to widen your audience and show that you know what’s relevant.
4. Don’t discount the “smaller” social networks – Test out everything, which includes Pinterest, Tumblr, Google+, etc. You might be surprised at the results!
5. Be as visible as possible – Don’t be afraid to follow some of your competitors, and even interact with their content.
6. Always use images on Twitter – Use images to your advantage, as they get better engagement than tweets that only has text.
7. Make strategic use of #hashtags in all relevant social media platforms – whatever you do, please don’t make up hashtags as you write your posts. Thoroughly research trending hashtags. There will be times when you can blaze your own trail, but if you want to broaden your reach, you need to follow existing trends.
8. Encourage employee engagement on your channels – The people who work for you are among your best endorsers. Enlist their help in sharing your content on their personal channels.
9. Know what your competitors are posting – Look for patterns in your competitors’ content, and test out similar material of your own.
10. Learn from your mistakes – Analyze past posts to determine what works consistently and what doesn’t. Refrain from posting content that fails to get significant engagement.
Writing… Tweeting… Posting… Connecting…That’s the reality of social media.
It sounds so easy – until you try to try to keep up with the constant demand for more new content to put out on social media to engage your clients and prospects.
It’s daunting, actually – and way more work than you expected.
But it doesn’t have to be that way. Consider ScottE Software as your “Social Media Management Department.”
Visit www.scottesoftware.com today.