This is my first look at the social media numbers in MD07. I still believe that Congressman Cummings is nearly unbeatable in Maryland. Corrogan Vaughn won the GOP Primary by a super slim margin of 46 votes (I am betting William Newton is still upset at the final result).
The candidates: To see the full list of candidates click here
(D) Elijah Cummings: www.cummingsforcongress.com
(R) Corrogan Vaughn: http://vaughn4congress.com
(I) Andre Odell Kersey: http://www.kerseyforcongress.com/
(L) Scott Soffen: http://www.whyvotelibertarian.com
(G) Myles B. Hoenig: http://www.hoenig2016.com
The Scorecard: (Click the “Yes” or follower numbers below to view the social media page)
|Candidate||Facebook Followers||Twitter Followers|
|Andre Odell Kersey||
|Myles B. Hoenig||132|
- Cummings has a BIG advantage with online outreach in this race. He has by far the most followers on both Facebook and Twitter. One change I would like this team to think about – unlink your Facebook and Twitter accounts. This is not a good social media practice.
- Vaughn – I did not find a Facebook page (he is using his personal Facebook account for posts). Vaughn has multiple Twitter accounts. I listed the one that has the most followers. The multiple accounts is a bit confusing and not the norm for serious candidates. Also, no social media links are listed on the website (the “Follow” links at the bottom of his website do not point to the correct accounts). Vaughn also recently launched a mobile app for his campaign (Read the review here).
- Kersey – No Facebook campaign page found, he appears to be using his personal account for posts. He does have a Twitter account…would probably be a good idea to list that link on his website at some point.
- Soffen – Did not find any social media outreach for this candidate.
- Hoenig – I found a Facebook page and Twitter account for this candidate. Only the Facebook page is listed on his website (widget on the right side of the page). He should also add the Twitter widget to his WordPress website.
I am not reporting the engagement numbers in June. Let’s be honest…this is the slow part of the campaign season and I expect numbers to be lower overall for many candidates. I will start reporting engagement numbers in August and continue updating those numbers through the General Election. In August I will start picking an online outreach leader in each race.
Of course the reality of followers, likes, and subscribers does not mean a lot when it comes down to voting in the end, but it can show trends in a campaign cycle and makes a great resource for following all of the candidates.