MD02
This is my second look and the race in MD02…not many big changes. Dutch Ruppersberger is running unopposed for re-election (on the Democrat side) and I think it may be difficult for any of the five GOP candidates to get a win here but the GOP Primary may turn out to be interesting. Interested in the March evaluation? CLICK HERE
Let us all take a look at the candidates:
The candidates: To see the full list of candidates click here
Democrat:
Dutch Ruppersberger: http://www.dutchforcongress.com/
Republican:
Bill Heine: http://www.voteforbillheine.com
Carl Magee: http://www.CarlHMageeJr.com
Pat McDonough: http://www.patmcdonoughforcongress.com
Yuripzy Morgan: http://www.yuripzymorganforcongress.com
Mark Shell: http://www.democracy.com/markshell

The Scorecard: (Click the “Yes” or follower numbers below to view the social media page)

Democrat Candidate(s)

Facebook Followers

Twitter Followers

Dutch Ruppersberger

5,025 (-3)

6,363 (+59)

Republican Candidate(s)
Bill Heine

134 (+1)

16 (+0)

Carl Magee

165 (+11)

Pat McDonough

883 (+77)

101 (+13)

Yuripzy Morgan

444 (+79)

152 (+20)

Mark Shell

38 (+10)

Notes:

  • This is my first evaluation with tracking data. If I am missing anything…let me know and I will update the chart above.
  • Facebook: Morgan and McDonough added the most followers over the past month. Ruppersberger actually last followers over the past month (never a good thing…but he is running unopposed in the Primary so it really does not matter at this point).
  • Twitter: Ruppersberger added the most new followers overall. Morgan lead the way on the GOP side of this race.
  • Overall I would rate the online outreach in this race as poor…maybe it will get better in the future.

A significant factor in evaluating online outreach is looking at follower engagement. In April, I am back to focusing my reviews on Facebook engagement. Here are the numbers for the candidates over the past week:
MD02 Facebook
Notes:

  • I only focused on the TOP candidates (in my opinion) based on online outreach.
  • Morgan was the most active and had by far the highest engagement (likes, shares and comments) over the past week of the TOP MD02 candidates.

Online Outreach Leaders in this race: None at this time. I would like to see more data before I land on a leader…gun to my head I would have to choose Yuripzy Morgan but it is close.

Of course the reality of followers, likes, and subscribers does not mean a lot when it comes down to voting in the end, but it can show trends in a campaign cycle and makes a great resource for following all of the candidates.

Scott E

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