I am a little early with this evaluation…but with the Primary Election day coming up, I am trying to get as much done as possible. Interested in the March evaluation? CLICK HERE

The candidates: To see the full list of candidates click here

Democrat:

John Sarbanes: http://www.johnsarbanes.com/

John Rea: ???

Republican:

Mark Plaster: http://www.plasterforcongress.com/

Thomas E. “Pinkston” Harris: ???

The Scorecard: (Click the follower numbers below to view the social media page)

Notes:

• Still no official website found for Rae or Harris…I find that odd. If anyone know where I can find their websites, just let me know. I didn’t find anything via Google searches.
• Facebook – Plaster was the BIG winner over the past (almost) month adding over 450 new followers.
• Twitter – Sarbanes and Plaster were virtually even in adding new followers…neither adding very many.
• Always remember to check out the candidates website for additional online outreach (Instagram, LinkedIn and more).

A significant factor in evaluating online outreach is looking at follower engagement. In April, I am back to focusing my reviews on Facebook engagement. Here are the numbers for the candidates over the past week:

Notes:

• Plaster was the most active and had the best Facebook engagement (likes, shares and comments) over the past week.

I am waiting until the General Election to pick an online outreach leader. Neither Sarbanes nor Plaster have a significant Primary challenge and this may be affecting some of the engagement and online efforts. When they face off head to head, I think things will become much more interesting.

Of course the reality of followers, likes, and subscribers does not mean a lot when it comes down to voting in the end, but it can show trends in a campaign cycle and makes a great resource for following all of the candidates.

Scott E