April Online Outreach Leader in MD04 race

Here is my final full evaluation of MD04 before the Primary. I am a little early with this evaluation (I want to get as many written before early voting starts on the 14th). Interested in the March evaluation? CLICK HERE. Now on to this months numbers…
The candidates: To see the full list of candidates click here
Anthony Brown:
Glenn Ivey:
Joseline Pena-Melnyk
Warren Christopher:
Terence Strait:
Matthew Fogg:
Robert Broadus:
Rob Buck: ???
George McDermott: ???
David Therrien:

The Scorecard: (Click the “Yes” or follower numbers below to view the social media page)


Facebook Followers

Twitter Followers

Anthony Brown

17,782 (+120)

3,674 (+31)

Glenn Ivey

2,948 (+183)

870 (+57)

Joseline Pena-Melnyk

3,205 (+448)

1,093 (+102)

Warren Christopher

1,293 (+32)

1,590 (+109)


  • I am still looking for websites for some candidates above. If you know of any I have missed, let me know and I will update this page.
  • Many candidates not doing enough to get listed on the scorecard.
  • Facebook – Pena-Melnyk was the BIG winner adding over 400 new followers since the last evaluation. Ivey was second and Brown was third (finally adding more followers than he lost).
  • Twitter – Christopher and Pena-Melnyk were virtually tied with adding the most new followers (over 100 for each). Ivey added a decent number of new followers coming in third.
  • Always remember to check out the candidates website for additional online outreach (Instagram, LinkedIn and more).

A significant factor in evaluating online outreach is looking at follower engagement. In April, I am back to focusing my reviews on Facebook engagement. Here are the numbers for the candidates over the past week:
MD04 Paril Facebook

  • Pena-Melnyk had a slightly better week with engagement (likes, shares and comments) on Facebook over the other candidates.
  • Christopher was by far the most active (maybe to active – 45 post in a week is a lot on a Facebook timeline) over the past week.
  • Brown was the clearly second best over the past week but with the amount of followers he has – his numbers should be much higher. Only three post in seven days is pretty low.

Online Outreach Leader in this race: Joseline Pena-Melnyk. She won with new Facebook followers, a tie with new Twitter followers and had the best Facebook engagement over the past week. She has become the candidate to catch online. I would put all of the other three candidates together in the number two spot.
What does all of this mean? Who knows. This is one of the most interesting congressional races in Maryland and the ability to use online resources to get out the vote may help in the end. I can’t wait to see what happens on the 26th.

Of course the reality of followers, likes, and subscribers does not mean a lot when it comes down to voting in the end, but it can show trends in a campaign cycle and makes a great resource for following all of the candidates.

Scott E


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