Republican Candidates – Maryland US Senate Race – April Technology Outreach Scorecard

Kefalas and Szeliga

This is my final look at the GOP candidates running for US Senate before the Primary. I am a litttle early with this evaluation (but I have a lot to update between now and the 26th). Interested in the March evaluation? CLICK HERE

The candidates: To see the full list of candidates click here

Richard Douglas: http://douglasmaryland.com/

Chrys Kefalas: https://www.chrysformaryland.com/

Kathy Szeliga: http://www.kathyformaryland.com/

Dave Wallace: http://www.davewallace.us/

Chris Chaffee: http://www.chrischaffeeforussenate.com/

Sean Conner: http://www.seanconnor.us/

John Graziani: ???

Greg Holmes: ???

Joe Hooe: http://www.joehooe.org/

Mark McNicholas: ???

Lynn Richardson: http://www.richardsonforussenate.org/

Anthony Seda: sedaforussenate.com

Richard Shawver: ???

Gary Thomas Yarrington: ???

The Scorecard: (Click the “Yes” or follower numbers below to view the social media page)

Candidate

Facebook Followers

Twitter Followers

Chrys Kefalas

5,352 (+204)

16,100 (+200)

Richard Douglas

2,034 (+19)

373 (+22)

Kathy Szeliga

7,019 (+1109)

1,692 (+99)

Dave Wallace

2,852 (+117)

1,677 (+55)

Notes:

  • Still missing some websites for a few candidates. If you see anything I am missing above, shoot me a note and I will update this evaluation.
  • Facebook – Szeliga has taken a commanding lead and added significantly more followers than any other candidate over the past month. Kefalas was the clear number two on this platform.
  • Twitter – Kefalas added the most new followers and was followed by Szeliga.

A significant factor in evaluating online outreach is looking at follower engagement. In April, I am back to focusing my reviews on Facebook engagement. Here are the numbers for the candidates over the past week:

Screen Shot 2016-04-05 at 8.13.23 AM

Notes:

  • Szeliga was the most active and had a big advantage with Facebook engagement (likes, comments and shares).
  • Kefalas had respectable numbers on Facebook with activity and engagement.
  • The other candidates…just not generating the interest of the top two. Wallace is the clear #3 and Douglas is 4th.

Online Outreach Leader in this race: Kathy Szeliga. Her advantages on Facebook by adding the most followers AND having the best engagement gives her the top spot this month. This is the first time I have named Szeliga the online outreach leader (and this is a good month to be the best online).

Szeliga is generally considered the favorite in this race (at least from what I have been able to pick up) and her online efforts will help get out the vote on April 26th. I would not sleep on Kefalas. He has been VERY active and I expect him to push even harder over the next 3 weeks.

I wish all of the candidates good luck.

Of course the reality of followers, likes, and subscribers does not mean a lot when it comes down to voting in the end, but it can show trends in a campaign cycle and makes a great resource for following all of the candidates.

Scott E

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