Democratic Candidates – Maryland US Senate Race – April Technology Outreach Scorecard

Photo Credit: Baltimore Sun
Photo Credit: Baltimore Sun

This is my final “full” evaluation on this Primary race (for the Democratic side of the card). The evaluations have been VERY close…but Edwards was named the outreach leader last month (READ HERE). Here are the new numbers over the past month:

The candidates: To see the full list of candidates via SBOE: click here

Donna Edwards:

Chris Van Hollen:

Freddie Donald Dickson: ???

Ralph Jaffe:

Theresa Scaldaferri: ???

Charles Smith: ???

Violet Staley:

Blaine Taylor: ???

Ed Tinus:

Lih Young: ???

The Scorecard: (Click the “Yes” or follower numbers below to view the social media page)


Facebook Followers

Twitter Followers



Chris Van Hollen

13,518 (+1,328)

1,359 (+271)

297 (+31)


Donna Edwards

8,666 (+1,590)

4,653 (+938)

437 (+73)



  • Still no websites found for some candidates…ugg. Why are these candidates even running in this race?
  • Facebook – Edwards adds the most new followers again (four consecutive months in a row). Van Hollen did add enough new followers to make it close this month.
  • Twitter – Edwards adds WAY more new followers over the past month (every month she wins on this platform).
  • Other – Van Hollen adds 7 new videos with decent view numbers (top viewed video with over 420 views). Edwards adds 4 new videos, one of them with AWESOME view numbers (almost 24,000 views).

A significant factor in evaluating online outreach is looking at follower engagement. In April, I am back to focusing my reviews on Facebook engagement. Here are the numbers for the candidates over the past week:

MDSen Facebook Engagement April 2016


  • Van Hollen had the best engagement numbers (likes, shares and comments) over the past week, nearly doubling the numbers of Edwards.
  • Edwards was slightly more active (15 posts to 11 of Van Hollen).

Online Outreach Leader in this race: Slight edge to Edwards – This one was close due to the engagement numbers on Facebook for Van Hollen, but Edwards winning follower adds and that YouTube video getting all of those views, she is just a little better overall. Will these numbers get her the win? Who knows, but you can be sure it wont hurt and will be a benefit in getting out the vote on April 26th.

Look for some type of update and a possible prediction before the 26th. Good luck to both candidates.

Of course the reality of followers, likes, and subscribers does not mean a lot when it comes down to voting in the end, but it can show trends in a campaign cycle and makes a great resource for following all of the candidates.

Scott E

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