MD03 Candidates
I decided to update this evaluation since I had some free time this morning. This still very much appears to be a two person race that will be decided in the General Election. Interested in the February numbers? CLICK HERE
The candidates: To see the full list of candidates click here
Democrat:
John Sarbanes: http://www.johnsarbanes.com/
John Rea: ???
Republican:
Mark Plaster: http://www.plasterforcongress.com/
Thomas E. “Pinkston” Harris: ???

The Scorecard: (Click the follower numbers below to view the social media page)

Candidate

Facebook Followers

Twitter Followers

John Sarbanes

5,683 (+45)

2,047 (+26)

Mark Plaster

2,178 (+382)

809 (+37)

Notes:

  • I have still not found official campaign websites for Rea or Harris.
  • Facebook – Plaster adds nearly 400 new followers since the last evaluation and is the big winner on this platform.
  • Twitter – Plaster added a few more new followers than Sarbanes did since the past evaluation.
  • Remember that these candidates are using other social media systems for online outreach. Visit their websites to learn more.

A significant factor in evaluating online outreach is looking at follower engagement. In March, I am focusing my reviews on recent Twitter engagement. Want to know how i get the numbers? READ THIS. Here are the recent Twitter numbers for the candidates:

Candidate

Tweets Evaluated

Engagement Score

John Sarbanes

no recent tweets

n/a

Mark Plaster

7 most recent

14

Notes:

  • No recent tweets from Sarbanes…so no score for him in this evaluation on Twitter engagement. I am a bit disappointed but not totally surprised.
  • Plaster has some activity with a little engagement (retweets and favorites). Some activity is always better than no activity.

I am waiting until the General Election to pick an online outreach leader. Neither Sarbanes nor Plaster have a significant Primary challenge and this may be affecting some of the engagement and online efforts. When they face off head to head I think things will become much more interesting.

Of course the reality of followers, likes, and subscribers does not mean a lot when it comes down to voting in the end, but it can show trends in a campaign cycle and makes a great resource for following all of the candidates.

Scott E

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