MD05
There has not been much change in the online outreach in the MD05 race over the past month. Interested in the February numbers? CLICK HERE
The candidates: To see the full list of candidates click here
Democrat:
Steny Hoyerhttp://www.hoyerforcongress.com/
Kristin Beck: http://www.beck4congress.us/index.html
Debbie F. Wilson: ???
Republican:
Mark Arnesshttp://www.arnessforcongress.com/home.html
Sam Faddishttp://www.samfaddis.com/

The Scorecard: (Click the follower numbers below to view the social media page)

Democrat Candidate(s)

Facebook Followers

Twitter Followers

Steny Hoyer

9,976 (-8)

2,078 (+24)

Kristin Beck

12,455 (+264)

8,584 (+52)

Republican Candidate(s)
Mark Arness

148 (+7)

53 (+5)

Sam Faddis

554 (+49)

1,913 (+113)

Notes:

  • I still have not come across a website for Debbie Wilson. I find this odd…so if anyone knows of a website that I just have not found yet, please let me know.
  • Facebook – Beck continues to add the most followers month in and month out. Faddis continues to lead the GOP side of this race. Hoyer continues to lose followers each month (four consecutive evaluations have shown a drop in the total number of followers on Facebook).
  • Twitter – Faddis adds more followers than any other candidate for the third consecutive evaluation. Beck was again the leader on the Democratic side of this race (nice bounce back from the last evaluation).

A significant factor in evaluating online outreach is looking at follower engagement. In March, I am focusing my reviews on recent Twitter engagement. Want to know how i get the numbers? READ THIS. Here are the recent Twitter numbers for the candidates:

Democrat Candidate(s)

Tweets Evaluated

Engagement Score

Steny Hoyer

3 most recent

6

Kristin Beck

6 most recent

110

Republican Candidate(s)
Mark Arness

1 most recent

0

Sam Faddis

7 most recent

40

Notes:

  • Faddis was by far the most active over the past week (the only candidate with more than 7 “original” tweets from this campaign account).
  • Beck was by far the best with recent engagement (retweets and favorites). This was not a big surprise given the follower advantage on Twitter.
  • Arness is barely using this platform at all.
  • Hoyer seems to be using his account to support Clinton as opposed to promoting his campaign for US Congress (at least recently).

Online Outreach Leaders in this race: Kristin Beck. Beck is by far adding the most new followers (at least on Facebook) as well as winning the follower engagement battle of all candidates in MD05. Faddis remains the clear leader on the GOP side of this race.

Of course the reality of followers, likes, and subscribers does not mean a lot when it comes down to voting in the end, but it can show trends in a campaign cycle and makes a great resource for following all of the candidates.

Scott E

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