Democratic Candidates – Maryland US Senate Race – March Technology Outreach Scorecard

Photo Credit: Baltimore Sun
Photo Credit: Baltimore Sun

I love Saturday mornings…I get up early, get lots of work done and still have time to work on Technology Outreach Scorecards. Today we are going to take a look at the Democrats running of US Senate in Maryland. You can view the January scorecard results here:

The candidates: To see the full list of candidates via SBOE: click here

Donna Edwards:

Chris Van Hollen:

Freddie Donald Dickson: ???

Ralph Jaffe:

Theresa Scaldaferri: ???

Charles Smith: ???

Violet Staley:

Blaine Taylor: ???

Ed Tinus:

Lih Young: ???

The Scorecard: (Click the “Yes” or follower numbers below to view the social media page)


Facebook Followers

Twitter Followers



Chris Van Hollen

12,190 (+251)

1,088 (+115)

266 (+19)


Donna Edwards

7,076 (+432)

3,715 (+487)

364 (+62)



  • There are still many candidates that appear not to have websites (at least that I could find). If anyone has updated information, let me know and I will update the scorecard.
  • Facebook – Edwards adds the most new followers over the past month. This is the third consecutive month that this team has added the most new followers.
  • Twitter – Edwards adds the most new follower over the past month. This has been the case in EVERY evaluation that I have conducted.
  • Other – No new videos from Van Hollen over the past month. Edwards has published two new videos (but with very little views on either video).

A significant factor in evaluating online outreach is looking at follower engagement. In March, I am focusing my reviews on recent Twitter engagement. Want to know how i get the numbers? READ THIS. Here are the recent Twitter numbers for the candidates:


Tweets Evaluated

Engagement Score

Van Hollen

7 most recent



7 most recent



  • Edwards most recent tweets has a significantly higher engagement value over Van Hollen. Edwards has an engagement score of 102 (26 retweets and 50 favorites) with just one tweet.
  • Both candidates remain very active on Twitter and I highly recommend following both candidates.

Online Outreach Leader in this race: Donna Edwards – her campaign online accounts over the past month were just better than the Van Hollen accounts. Until this month, it had been a draw every evaluation but the adding of new followers on all accounts and the engagement score puts Edwards in the top spot in March.

Of course the reality of followers, likes, and subscribers does not mean a lot when it comes down to voting in the end, but it can show trends in a campaign cycle and makes a great resource for following all of the candidates.

Scott E


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