Today is a BIG day…Republican Primary in South Carolina and Democratic Caucus in Nevada. The results of today could really shake some things up in the race. I have decided to add ALL of the candidates to this months scorecard – because this might be the last time I write about some of these candidates. (Interested in the January numbers, CLICK HERE).
The candidates: To see the full list of candidates via NY Times: click here
Democrat:
Hillary Clinton: https://www.hillaryclinton.com
Bernie Sanders: https://berniesanders.com/
Republican:
Donald Trump: https://www.donaldjtrump.com
Ben Carson: https://www.bencarson.com
Marco Rubio: https://marcorubio.com
Ted Cruz: https://www.tedcruz.org
John Kasich: https://johnkasich.com/
Jeb Bush: https://jeb2016.com/
The Scorecard: (Click the follower numbers below to view the social media page)
| Democrat Candidates |
Facebook Followers |
Twitter Followers |
| Hillary Clinton |
2.504 Million (+230 K) |
5.44 Million (+250 K) |
| Bernie Sanders |
2.868 Million (+442 K) |
1.46 Million (+260 K) |
| Republican Candidates | ||
| Donald Trump |
5.793 Million (+388 K) |
6.26 Million (+480 K) |
| Ben Carson |
5.082 Million (+30 K) |
1.14 Million (+40 K) |
| Marco Rubio |
1.295 Million (+96 K) |
1.19 Million (+120 K) |
| Ted Cruz |
1.916 Million (+108 K) |
831,000 (+96 K) |
| John Kasich | ||
| Jeb Bush |
Notes:
- I do not have tracking data for Bush or Kasich – neither were listed on the January scorecard (and probably wont be around for the next scorecard).
- Facebook
- Democrats – Sanders added the most new followers over the past month. Sanders also added more followers than Trump (a first in my evaluations).
- Republican – As always, Trump continues to rule this platform on the GOP side of the race.
- Twitter
- Democrats – Sanders added the most new followers. This is the first time Sanders has added more new followers over Clinton.
- Republican – As always, seriously no one is even close to the gains made by Trump over the past month…as it is every month.
- Most of the candidates are using many other online resources for outreach. Be sure to check their campaign pages to see the full list.
As I am revamping all of the Technology Outreach Scorecards, I am not writing about engagement numbers in February. Worry not, engagement evaluations will return in March (Twitter) and April (Facebook).
A few predictions for the future:
- We will see the GOP field narrow even more before the next scorecard in March. He is what I think may happen:
- Kasich out of the race – many of his supporters will go to Rubio
- Bush out of the race – many of his supporters will go to Rubio
- Carson out of the race – many of his supporters will go to Trump
- This means my prediction is that we will have three GOP candidates on the next scorecard. Of course this is a total guess…but given the numbers in the upcoming polls, it is a very real possibility.
- If I had to rank the candidates after the three fall out of the race (if I am right):
- 1st – Trump
- 2nd – Rubio
- 3rd – Cruz
Predictions for today in South Carolina and Nevada:
- Trump wins in South Carolina (Cruz second and Rubio third)
- Sanders wins in Nevada
Of course the reality of followers, likes, and subscribers does not mean a lot when it comes down to voting in the end, but it can show trends in a campaign cycle and makes a great resource for following all of the candidates.
Scott E
Scott E's Blog Archive 
[…] ICYMI: Technology Outreach Scorecard For The Presidential Race […]
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[…] Three candidates have fallen out of the race since the last evaluation and we are down to the final five. It appears that none of the remaining candidates are looking to drop out anytime soon…but this election cycle is so different that you just never know what might happen. Interested in the February numbers? CLICK HERE […]
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