Big online outreach winners this month
Today is a BIG day…Republican Primary in South Carolina and Democratic Caucus in Nevada. The results of today could really shake some things up in the race. I have decided to add ALL of the candidates to this months scorecard – because this might be the last time I write about some of these candidates. (Interested in the January numbers, CLICK HERE).
The candidates: To see the full list of candidates via NY Times: click here
Democrat:
Hillary Clinton: https://www.hillaryclinton.com
Bernie Sanders: https://berniesanders.com/
Republican:
Donald Trump: https://www.donaldjtrump.com
Ben Carson: https://www.bencarson.com
Marco Rubio: https://marcorubio.com
Ted Cruz: https://www.tedcruz.org
John Kasich: https://johnkasich.com/
Jeb Bush: https://jeb2016.com/
The Scorecard: (Click the follower numbers below to view the social media page)
| Democrat Candidates |
Facebook Followers |
Twitter Followers |
| Hillary Clinton |
2.504 Million (+230 K) |
5.44 Million (+250 K) |
| Bernie Sanders |
2.868 Million (+442 K) |
1.46 Million (+260 K) |
| Republican Candidates | ||
| Donald Trump |
5.793 Million (+388 K) |
6.26 Million (+480 K) |
| Ben Carson |
5.082 Million (+30 K) |
1.14 Million (+40 K) |
| Marco Rubio |
1.295 Million (+96 K) |
1.19 Million (+120 K) |
| Ted Cruz |
1.916 Million (+108 K) |
831,000 (+96 K) |
| John Kasich | ||
| Jeb Bush |
Notes:
- I do not have tracking data for Bush or Kasich – neither were listed on the January scorecard (and probably wont be around for the next scorecard).
- Facebook
- Democrats – Sanders added the most new followers over the past month. Sanders also added more followers than Trump (a first in my evaluations).
- Republican – As always, Trump continues to rule this platform on the GOP side of the race.
- Twitter
- Democrats – Sanders added the most new followers. This is the first time Sanders has added more new followers over Clinton.
- Republican – As always, seriously no one is even close to the gains made by Trump over the past month…as it is every month.
- Most of the candidates are using many other online resources for outreach. Be sure to check their campaign pages to see the full list.
As I am revamping all of the Technology Outreach Scorecards, I am not writing about engagement numbers in February. Worry not, engagement evaluations will return in March (Twitter) and April (Facebook).
A few predictions for the future:
- We will see the GOP field narrow even more before the next scorecard in March. He is what I think may happen:
- Kasich out of the race – many of his supporters will go to Rubio
- Bush out of the race – many of his supporters will go to Rubio
- Carson out of the race – many of his supporters will go to Trump
- This means my prediction is that we will have three GOP candidates on the next scorecard. Of course this is a total guess…but given the numbers in the upcoming polls, it is a very real possibility.
- If I had to rank the candidates after the three fall out of the race (if I am right):
- 1st – Trump
- 2nd – Rubio
- 3rd – Cruz
Predictions for today in South Carolina and Nevada:
- Trump wins in South Carolina (Cruz second and Rubio third)
- Sanders wins in Nevada
Of course the reality of followers, likes, and subscribers does not mean a lot when it comes down to voting in the end, but it can show trends in a campaign cycle and makes a great resource for following all of the candidates.
Scott E
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