I am writing this a couple of days early (just in case I lose power during the great snow storm of 2016). This is my third look at the social media outreach for the candidates running for President (Interested in the December numbers, CLICK HERE). This remains an easy evaluation on the Democrat side but a bit more complicated on the Republican side (still with 11 candidates in this race. I have decided not to evaluate all 11 GOP candidates but narrow it down and only publish the numbers for the top candidates (any candidate with over 5%) per the latest RCP average. I had considered expanding the scorecard but then I thought…at this point if you are not polling at above 5%, I am not sure you have much of a chance. Of course there is still time for candidates to make some moves in the early primaries and get enough support to make future scorecard evaluations.
The candidates: To see the full list of candidates via NY Times: click here
Hillary Clinton:
Bernie Sanders:
Republican: (Top 5 candidates)
Donald Trump:
Ben Carson:
Marco Rubio:
Ted Cruz:

The Scorecard: (Click the follower numbers below to view the social media page)

Democrat Candidates

Facebook Followers

Twitter Followers

Hillary Clinton

2.274 Million (+212 K)

5.19 Million (+230 K)

Bernie Sanders

2.426 Million (+191 K)

1.2 Million (+120 K)

Republican Candidates
Donald Trump

5.405 Million (+441 K)

5.78 Million (+370 K)

Ben Carson

5.052 Million (+36 K)

1.1 Million (+20 K)

Marco Rubio

1.199 Million (+27 K)

1.07 Million (+40 K)

Ted Cruz

1.808 Million (+80 K)

735,000 (+60 K)


  • O’Malley removed from scorecard (polling at 2.2%)
  • Bush removed from scorecard (polling at 4.8%). Other GOP candidates not on the scorecard include: Christie (3.4%), Kasich (2.4%), Fiorina (2.4%), Paul (2.2%) and Huckabee (2.0%).
  •  Facebook:
    • Dems – Sanders continues to hold a slight edge in total followers but Clinton added the most new followers over the past month. On Facebook I would say Sanders and Clinton are about even today.
    • Reps – Trump added the most new followers and now has the most followers on this platform (overtaking Carson). Trump just owns everyone on this platform.
  •  Twitter:
    • Dems – Clinton continues to dominate this platform in both total followers and adding new followers over the past month.
    • Reps – Once again Trump is head and shoulders better than the rest of the field in both total followers and in adding new followers over the past month.
  • Most of the candidates are using many other online resources for outreach. Be sure to check their campaign pages to see the full list.

A significant factor in evaluating online outreach is looking at follower engagement. In January, I am back to focusing my reviews on Facebook engagement. Here are the numbers for the candidates over the past week:
Screen Shot 2016-01-22 at 6.44.50 AM

  • Sanders had the best week in follower engagement (likes, shares and comments).
  • Clinton was much more active (over twice as many posts) but still trailed in follower engagement.

Screen Shot 2016-01-22 at 6.45.37 AM

  • Well this was not even close, Trump continues to dominate in all factors of online outreach. He was the least active (in terms of total number of posts) and by far had the best follower engagement.

Online Outreach Leaders in this race: 
Democrat: Clinton has to be considered the technology outreach leader based on all of the numbers today (hShe is adding the most new followers and holds a big follower advantage on Twitter).
Republican: Trump is dominating the online outreach for the GOP side of the race. His numbers are impressive and just keep growing.
Overall technology outreach ranking by candidates: (note – no changes from last month)

  1. Clinton
  2. Sanders


  1. Trump
  2. Carson
  3. Cruz
  4. Rubio

Of course the reality of followers, likes, and subscribers does not mean a lot when it comes down to voting in the end, but it can show trends in a campaign cycle and makes a great resource for following all of the candidates.

Scott E
PS – everyone stay safe this weekend.