Maryland's 1st congressional district
This is my first look in 2016 at the online outreach for candidates in Maryland Congressional District 1. There is no tracking data from previous months so this evaluation will focus on current number of followers and existing outreach for each candidate. Here we go…
The candidates: To see the full list of candidates that have “Officially filed” click here
Joe Werner: No website found
Jonathan Marvin Goff Jr.
Andy Harris:
Sean M. Jackson:
Michael D. Smigiel Sr.:

The Scorecard: (Click the follower numbers below to view the social media page)

Democrat Candidate(s)

Facebook Followers

Twitter Followers

Joe Werner



Republican Candidate(s)

Facebook Followers

Twitter Followers

Jonathan Goff



Andy Harris



Sean Jackson



Michael Smigiel




  • I am a little disappointed in the overall online outreach in this race. I was really hoping to see more from the candidates. If I have missed anything, please let me know (I am really hoping that I missed something).
  • Facebook – Harris holds a commanding advantage in total number of followers on this platform. A clear second goes to Smigiel with EVERYONE else well behind. Goff has a personal page but not a campaign Facebook page so it is not listed on the scorecard.
  • Twitter – This is by far the most disappointing across the board. Smigiel is the only candidate using this platform effectively (at least in terms of number of followers). Harris has an account but it is not listed on his website nor has it been updated since 2013.
  • Other outreach – Smigiel has a YouTube channel with a couple of videos (They are 4 and 5 months old…so nothing recent). Smigiel has a link to a Pinterest channel on his website but the link does not work today.

A significant factor in evaluating online outreach is looking at follower engagement. In January, I am back to focusing my reviews on Facebook engagement. Here are the numbers for the candidates over the past week:
Maryland CD1 Facebook Engagement

  • I only included Harris and Smigiel because of the total number of followers they each have in this race.
  • Smigiel has had the best week with engagement (likes, shares and comments).

Online Outreach Leader in this race: Tie between Harris and Smigiel. Harris has the obvious advantage on Facebook but Smigiel leading on Twitter and recent engagement brings his points up enough to call it a draw this month. Follower trends will be added next month and that should be telling in this race.

Of course the reality of followers, likes, and subscribers does not mean a lot when it comes down to voting in the end, but it can show trends in a campaign cycle and makes a great resource for following all of the candidates.

Scott E



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