MD04 Map
Here is my thrid full evaluation of the Maryland Congressional District 4 race. You can view the December evaluation HERE. Last month Joseline Pena-Melnyk led the pack of eight Democrat candidates…let’s see how everyone did over the past month:
The candidates: To see the full list of candidates that have “Officially filed” click here
Anthony Brown: http://anthonybrown.com/
Glenn Ivey: http://www.iveyforcongress.com/
Ingrid Turnerhttp://www.turnerforcongress.org/
Joseline Pena-Melnykhttp://www.joselinepenamelnyk.com/
Warren Christopher: http://www.warrenchristopherforcongress.com/
Dereck Davis: http://dereckdavis.com/
Alvin Thornton: http://www.alvinthorntonforcongress.com/
Terence Straithttp://www.straitforcongress.com/

The Scorecard: (Click the follower numbers below to view the social media page)

Candidate

Facebook Followers

Twitter Followers

Anthony Brown

17,675 (-10)

3,612 (+22)

Glenn Ivey

2,582 (+193)

723 (+34)

Ingrid Turner

2,552 (+204)

520 (+11)

Joseline Pena-Melnyk

2,030 (+355)

796 (+86)

Warren Christopher

889 (+101)

1,166 (+86)

Dereck Davis

1,027 (+158)

494 (+15)

Alvin Thornton

340 (+0)

29 (+2)

Terence Strait

n/a

145 (+53)

Notes:

  • Three GOP candidates are in this race (Robert “BRO” Broadus, Rob Buck & George McDermott). There is still not enough technology outreach that I have found to add any of the three GOP candidates to the scorecards today. The winner of the Primary will be added to the scorecard in May.
  • Facebook – Pena-Melnyk had the best month in terms of adding new followers. Others that had a decent number of new followers include: Ivey, Davis and Turner. Brown continues to hold the total number of followers advantage.
  • Twitter –Pena-Melnyk and Christopher added the most new followers in the group (adding the exact number of new followers over the past month). Others that did a good job adding followers include Strait and Ivey. Brown continues to hold the total number of followers advantage.
  • Extra Credit –Christopher remains the leader in “extra credit” points by listing LinkedIn and Instagram on his website. Christopher also has a YouTube channel. Ivey has a couple of YouTube videos now on his website. Pena-Melnyk is on Instagram (but the link is not on the website yet – so no scorecard points). Brown has videos on his website.

A significant factor in evaluating online outreach is looking at follower engagement. In January, I am back to focusing my reviews on Facebook engagement. Here are the numbers for the candidates over the past week:
Screen Shot 2016-01-10 at 11.57.51 AM
Notes:

  • Ivey wins follower engagement (likes, comments and shares) over the past week.
  • Brown, Christopher and Pena-Melnyk did well enough to pick up a some scorecard points.
  • No page from Strait and no posts form Thornton so they are not listed on the engagement review.

Online Outreach Leader in this race: Glenn Ivey. I will note this was VERY close this month between Pena-Melnyk and Ivey, but Ivey having the best Facebook engagement puts his team on top this month.

  1. Glenn Ivey (2.25)
  2. Joseline Pena-Melnyk (2.25)
  3. Warren Christopher (1.75)
  4. Anthony Brown (1.25)
  5. Ingrid Turner (0.5)
  6. Dereck Davis (0.5)
  7. Terence Strait (0.5)
  8. Alvin Thornton (0)

(note – scorecard ties then go to evaluation of the following items in order – engagement numbers, Facebook adds and Twitter adds).

Of course the reality of followers, likes, and subscribers does not mean a lot when it comes down to voting in the end, but it can show trends in a campaign cycle and makes a great resource for following all of the candidates.

Scott E

1 COMMENT

  1. […] There are some big changes on this months evaluation of MD04. Three candidates drop out of this race (Turner, Anderson and Davis). To me, Davis dropping out was the biggest surprise to me given the funds he had raised and his cash on hand. I have made a slight change to the page and now list all candidates and websites (at least those I can find). You can read the January Scorecard HERE. […]

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