Candidates – Maryland’s 4th Congressional District – January Technology Outreach Scorecard

MD04 Map

Here is my thrid full evaluation of the Maryland Congressional District 4 race. You can view the December evaluation HERE. Last month Joseline Pena-Melnyk led the pack of eight Democrat candidates…let’s see how everyone did over the past month:

The candidates: To see the full list of candidates that have “Officially filed” click here

Anthony Brown: http://anthonybrown.com/

Glenn Ivey: http://www.iveyforcongress.com/

Ingrid Turnerhttp://www.turnerforcongress.org/

Joseline Pena-Melnykhttp://www.joselinepenamelnyk.com/

Warren Christopher: http://www.warrenchristopherforcongress.com/

Dereck Davis: http://dereckdavis.com/

Alvin Thornton: http://www.alvinthorntonforcongress.com/

Terence Straithttp://www.straitforcongress.com/

The Scorecard: (Click the follower numbers below to view the social media page)

Candidate

Facebook Followers

Twitter Followers

Anthony Brown

17,675 (-10)

3,612 (+22)

Glenn Ivey

2,582 (+193)

723 (+34)

Ingrid Turner

2,552 (+204)

520 (+11)

Joseline Pena-Melnyk

2,030 (+355)

796 (+86)

Warren Christopher

889 (+101)

1,166 (+86)

Dereck Davis

1,027 (+158)

494 (+15)

Alvin Thornton

340 (+0)

29 (+2)

Terence Strait

n/a

145 (+53)

Notes:

  • Three GOP candidates are in this race (Robert “BRO” Broadus, Rob Buck & George McDermott). There is still not enough technology outreach that I have found to add any of the three GOP candidates to the scorecards today. The winner of the Primary will be added to the scorecard in May.
  • Facebook – Pena-Melnyk had the best month in terms of adding new followers. Others that had a decent number of new followers include: Ivey, Davis and Turner. Brown continues to hold the total number of followers advantage.
  • Twitter –Pena-Melnyk and Christopher added the most new followers in the group (adding the exact number of new followers over the past month). Others that did a good job adding followers include Strait and Ivey. Brown continues to hold the total number of followers advantage.
  • Extra Credit –Christopher remains the leader in “extra credit” points by listing LinkedIn and Instagram on his website. Christopher also has a YouTube channel. Ivey has a couple of YouTube videos now on his website. Pena-Melnyk is on Instagram (but the link is not on the website yet – so no scorecard points). Brown has videos on his website.

A significant factor in evaluating online outreach is looking at follower engagement. In January, I am back to focusing my reviews on Facebook engagement. Here are the numbers for the candidates over the past week:

Screen Shot 2016-01-10 at 11.57.51 AM

Notes:

  • Ivey wins follower engagement (likes, comments and shares) over the past week.
  • Brown, Christopher and Pena-Melnyk did well enough to pick up a some scorecard points.
  • No page from Strait and no posts form Thornton so they are not listed on the engagement review.

Online Outreach Leader in this race: Glenn Ivey. I will note this was VERY close this month between Pena-Melnyk and Ivey, but Ivey having the best Facebook engagement puts his team on top this month.

  1. Glenn Ivey (2.25)
  2. Joseline Pena-Melnyk (2.25)
  3. Warren Christopher (1.75)
  4. Anthony Brown (1.25)
  5. Ingrid Turner (0.5)
  6. Dereck Davis (0.5)
  7. Terence Strait (0.5)
  8. Alvin Thornton (0)

(note – scorecard ties then go to evaluation of the following items in order – engagement numbers, Facebook adds and Twitter adds).

Of course the reality of followers, likes, and subscribers does not mean a lot when it comes down to voting in the end, but it can show trends in a campaign cycle and makes a great resource for following all of the candidates.

Scott E

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One thought on “Candidates – Maryland’s 4th Congressional District – January Technology Outreach Scorecard

  1. Pingback: Candidates – Maryland’s 4th Congressional District – February Technology Outreach Scorecard « Scott E's Blog

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