Welcome to the first Technology Outreach Scorecard of 2016. I am kicking off this month with an evaluation of the Democratic candidates for US Senate in Maryland. You can view the December Scorecard HERE and see that last month I called this race a draw in relation to technology outreach of the campaigns.
The candidates: To see the full list of candidates that have “Officially filed” click here
Donna Edwards: https://donnaedwardsforsenate.com/
Chris Van Hollen: http://vanhollen.org/

The Scorecard: (Click the “Yes” or follower numbers below to view the social media page)

Candidate

Facebook Followers

Twitter Followers

Instagram

YouTube

Chris Van Hollen

11,696 (+237)

881 (+39)

210 (+51)

Yes

Donna Edwards

5,747 (+409)

2,967 (+127)

240 (+29)

Yes

Notes:

  • Other candidates not listed on the scorecard include: Ralph Jaffe, Violet Staley, Ed Tinus, and Lih Young. If any of these candidates become more notable in this race, they will be added to future scorecards.
  • Facebook – Edwards added the most new followers over the past month but Van Hollen continues to hold a sizable follower advantage.
  • Twitter – Edwards added significantly more followers and holds a commanding advantage on this platform.
  • Other – Van Hollen added more followers on Instagram but Edwards has been much more active on that platform. Both candidates continue to add new videos to their YouTube channels.

A significant factor in evaluating online outreach is looking at follower engagement. In January, I am back to focusing my reviews on Facebook engagement. Here are the numbers for the candidates over the past week:
Screen Shot 2016-01-03 at 7.20.33 AM
Notes:

  • Van Hollen had a slightly better week in follower engagement (likes, comments and shares). That follower advantage seems to be paying off on this platform when the campaign is active.
  • Edwards was a bit more active with 13 posts in the past week.

Online Outreach Leader in this race: Draw. This one is still to close to pick an outright leader. I was leaning towards Edwards with her gains on Facebook and Twitter, but Van Hollen having the Facebook engagement lead and both candidates released YouTube videos 3 days ago – Van Hollen has received 158 views and Edwards video has 18 views (so advantage Van Hollen).
Trust me when I say (or type) that I would love to pick a technology outreach leader in this race but there is just not enough data pointing to one candidate over the other.

Of course the reality of followers, likes, and subscribers does not mean a lot when it comes down to voting in the end, but it can show trends in a campaign cycle and makes a great resource for following all of the candidates.

Scott E

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