Top Candidates – U.S. President – December Technology Outreach Scorecard

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Top candidates as of today

Here is my second look at the social media outreach for the candidates running for President (Interested in the November numbers, CLICK HERE). This remains an easy evaluation on the Democrat side but a bit more complicated on the Republican side (still with 13 candidates in this race – 3 have fallen out since the last evaluation). I have decided not to evaluate all 13 GOP candidates but narrow it down and only publish the numbers for the top 5 candidates per the latest RCP average.

The candidates: To see the full list of candidates via NY Times: click here

Democrat:

Hillary Clinton: https://www.hillaryclinton.com

Bernie Sanders: https://berniesanders.com/

Martin O’Malley: https://martinomalley.com

Republican: (Top 5 candidates)

Donald Trump: https://www.donaldjtrump.com

Ben Carson: https://www.bencarson.com

Marco Rubio: https://marcorubio.com

Ted Cruz: https://www.tedcruz.org

Jeb Bush: https://jeb2016.com/

The Scorecard: (Click the follower numbers below to view the social media page)

Democrat Candidates

Facebook Followers

Twitter Followers

Hillary Clinton

2.062 Million (+276 K)

4.96 Million (+230 K)

Bernie Sanders

2.235 Million (+264 K)

1.08 Million (+185 K)

Martin O’Malley

103,517 (+5,809)

118,000+ (+9 K)

Republican Candidates

Facebook Followers

Twitter Followers

Donald Trump

4.964 Million (+565 K)

5.41 Million (+460 K)

Ben Carson

5.016 Million (+196 K)

1.08 Million (+50 K)

Marco Rubio

1.172 Million (+43 K)

1.03 Million (+50 K)

Ted Cruz

1.728 Million (+130 K)

675,000+ (+74 K)

Jeb Bush

308,599 (+10,901)

405,000+ (+30 K)

Notes:

  • Many candidates have additional outreach beyond Facebook and Twitter. Click on their campaign websites above to view all of a candidates social media outreach
  • Facebook:
    • Dems – Sanders continues to hold a slight edge in total followers but Clinton added the most new followers over the past month. On Facebook I would say Sanders and Clinton are about even today.
    • Reps – Carson continues to have the most followers but Trump added BY FAR the most new followers over any candidate in the past month. Trump “winning” this category.
  • Twitter:
    • Dems – Clinton continues to dominate this platform in both total followers and adding new followers over the past month.
    • Reps – Once again Trump is head and shoulders better than the rest of the field in both total followers and in adding new followers over the past month.
  • Both O’Malley and Bush have pretty poor numbers across the board on social media. Niether are gaining any momentum and both campaigns are in real trouble based on my numbers.
  • Next month I am considering expanding the GOP field to 7 (Which would include Christie and Paul if the numbers stay where they are today). Of course a month in this election cycle, things could change significantly so we will see how things look at that point.

I am not writing up the engagement numbers on Twitter at this point. Once the field narrows a bit more I will look into those numbers.

Online Outreach Leaders in this race: 

Democrat: Clinton has to be considered the technology outreach leader based on all of the numbers today (her Twitter advantage puts her over the top).

Republican: Trump is dominating the online outreach for the GOP side of the race. His numbers are impressive and just keep growing.

Overall technology outreach ranking by candidates:

Democrat:

  1. Clinton
  2. Sanders
  3. O’Malley

Republican:

  1. Trump
  2. Carson
  3. Cruz
  4. Rubio
  5. Bush

Of course the reality of followers, likes, and subscribers does not mean a lot when it comes down to voting in the end, but it can show trends in a campaign cycle and makes a great resource for following all of the candidates.

This is my final Technology Outreach Scorecard of 2015. I very much look forward to continuing and expanding the scorecards starting in January 2016. Hope you all have a Merry Christmas and a Happy New Year!

Scott E

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3 thoughts on “Top Candidates – U.S. President – December Technology Outreach Scorecard

  1. Interesting story, but I don’t know how much that means. I follow all of these candidates and I wouldn’t even say I support any of them. Also Rand Paul has over 2 million FB followers and over 750 thousand Twitter followers. Maybe he should make this list?

  2. Pingback: Top Candidates – U.S. President – January Technology Outreach Scorecard « Scott E's Blog

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