MD08
In looking at this race again, I am not sure this race may be as close as I once thought (click here to view the November 15 evaluation). It is still early enough for many things to change but there is one candidate that is starting to really stand out. Let’s take a look at the numbers for the past month…
The candidates: To see the full list of candidates that have “Officially filed” click here
Democrat:
Kumar Barve: http://www.kumarbarve.com/
Ana Sol-Gutierrez:  http://www.anasolgutierrez.com
Will Jawando: http://willjawando.com/
Kathleen Matthews: http://kathleenmatthewsforcongress.com/
Jamie Raskin: https://jamieraskin.com/
Dave Anderson*: http://andersonforcongress.com/
Joel Rubin*: http://www.joelrubinforcongress.com/
*Candidate not filed with the SBOE

The Scorecard: (Click the follower numbers below to view the social media page)

Candidates

Facebook Followers

Twitter Followers

Kumar Barve

4,693 (+30)

2,825 (+51)

Ana Sol-Gutierrez

611 (+28)

1,926 (+40)

William Jawando

1,853 (+86)

1,226 (+53)

Kathleen Matthews

1,799 (+32)

429 (+63)

Jamie Raskin

2,408 (+175)

2,793 (+108)

Dave Anderson*

132 (+16)

9 (+3)

Joel Rubin*

418 (+3)

936 (+15)

Notes:

  • There are still  two candidates that have not “officially filed” per the SBOE website (Anderson and Rubin).
  • There is currently one Republican candidate in this race (Shelly Skolnick). There is not enough online outreach for this candidate in order to be added to this scorecard.
  • Facebook – Raskin was the clear winner in adding new followers. Honorable mention also goes out to Jawando.
  • Twitter – Raskin again is the clear winner in adding the most new followers. Barve, Sol-Gutierrez, Jawando and Matthews added a decent amount of new followers over the past month.
  • Extra Credit – Matthews lists YouTube and Instagram on her website. Rubin also lists Instagram on his website (and it was nice to see a couple of posts in the past month). Raskin has an Instagram account and it is listed on the website (would like to see a little more activity on it).
  • Candidates that need to fix some issues – Just a few noteworthy items
    • Sol-Gutierrez lists her personal Facebook account on the campaign website. This link really should point to the campaign Facebook page (in my opinion).
    • Anderson – Seriously why do you have a Twitter account. Not a single tweet since creating the account. Use it or delete it but having it out there and not using it looks really bad.

A significant factor in evaluating online outreach is looking at follower engagement. In December, I am focusing my reviews on recent Twitter engagement. Want to know how i get the numbers? READ THIS. Here are the numbers for the candidates over the past week:

Twitter Stats

Tweets Evaluated

Engagement Score

Kumar Barve

7 (of 19 tweets)

14

Ana Sol-Gutierrez

1

0

William Jawando

5

8

Kathleen Matthews

5

8

Jamie Raskin

4

55

Dave Anderson*

0

0

Joel Rubin*

5

17

Notes:

  • Raskin had the best week with retweets and favorites of his campaign tweets.
  • Barve was the most active (with 19 tweets in the past week) and did an OK job with engagement. Rubin also had an OK weeek with Twitter engagement.

Online Outreach Leaders in this race: Last month Raskin lead this list of candidates and this month is no different. If anything, he has increased his advantage in technology outreach in MD08. Here is my ranking for the past month:

  1. Raskin (3.75 pts)
  2. Barve (2.00 pts)
  3. Jawando (1.00 pts)
  4. Matthews (0.75 pts)
  5. Rubin (0.75 pts)
  6. Sol-Gutierrez (0.50 pts)
  7. Anderson (0.00 pts)

One final piece of news for MD08 from MD Scramble:

Click to view article
Click to view article

Note – I removed Matory from this scorecard (running as an Independent) but here are some stats for her accounts:

Of course the reality of followers, likes, and subscribers does not mean a lot when it comes down to voting in the end, but it can show trends in a campaign cycle and makes a great resource for following all of the candidates.

Scott E

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