Here is my second full evaluation of the Maryland Congressional District 4 race. You can view the November evaluation HERE. Last month Brown and Ivey led the pack of eight Democrat candidates…let’s see how everyone did over the past month:
The candidates: To see the full list of candidates that have “Officially filed” click here
Anthony Brown: http://anthonybrown.com/
Glenn Ivey: http://www.iveyforcongress.com/
Ingrid Turner: http://www.turnerforcongress.org/
Joseline Pena-Melnyk: http://www.joselinepenamelnyk.com/
Warren Christopher: http://www.warrenchristopherforcongress.com/
Dereck Davis: http://dereckdavis.com/
Alvin Thornton: http://www.alvinthorntonforcongress.com/
Terence Strait: http://www.straitforcongress.com/
The Scorecard: (Click the follower numbers below to view the social media page)
Candidate |
Facebook Followers |
Twitter Followers |
Anthony Brown |
17,685 (+16) |
3,590 (+22) |
Glenn Ivey |
2,389 (+285) |
689 (+66) |
Ingrid Turner |
2,348 (+217) |
509 (+31) |
Joseline Pena-Melnyk |
1,675 (+402) |
709 (+60) |
Warren Christopher |
788 (+34) |
1,080 (+253) |
Dereck Davis |
869 (+14) |
479 (+50) |
Alvin Thornton |
340 (+7) |
27 (-1) |
Terence Strait |
n/a |
92 (+24) |
Notes:
- A third GOP candidate has entered this race (Robert “BRO” Broadus). There is still not enough technology outreach that I have found to add any of the three GOP candidates to the scorecards today. Other candidates include Rob Buck & George McDermott.
- Facebook – Pena-Melnyk had the best month in terms of adding new followers. Solid amount of new followers for Ivey and Turner.
- Terence Strait still has that Facebook “Group” associated with his campaign with 139 group members (that is 1 less than the last time I looked at it). This is a bit different and I am not a fan of this approach. This will be the last time I even look at this in regards to the evaluations.
- Twitter – Christopher added the most new followers in the group. Ivey, Pena-Melnyk and Davis added a decent number of new followers over the past month.
- Extra Credit – Christopher remains the leader in “extra credit” points by listing LinkedIn and Instagram on his website. Christopher also has a YouTube channel. Ivey has a couple of YouTube videos now on his website. Pena-Melnyk is on Instagram (but the link is not on the website yet).
- Candidates that need to fix some issues:
- Davis – still no social media icons on your website. Please correct this soon.
- Pena-Melnyk – As mentioned above, you need the Instagram link on your website.
- Thornton – would be nice if you were active at all online. Are you still running? I can’t tell via your online resources.
A significant factor in evaluating online outreach is looking at follower engagement. In December, I am focusing my reviews on recent Twitter engagement. Want to know how i get the numbers? READ THIS. Here are the numbers for the candidates over the past week:
Twitter Stats |
Tweets Evaluated |
Engagement Score |
Anthony Brown |
3 Tweets |
20 |
Glenn Ivey |
4 Tweets |
18 |
Ingrid Turner |
5 Tweets |
2 |
Joseline Pena-Melnyk |
7 (of 9 Tweets) |
53 |
Warren Christopher |
7 (of 59 Tweets) |
13 |
Dereck Davis |
6 Tweets |
7 |
Alvin Thorton |
0 Tweets |
0 |
Terence Strait |
7 (of 12 Tweets) |
99 |
Notes:
- Strait had the highest score but that was really based on one tweet with 27 retweets and 41 favorites (95 points). Having @Lawrence retweet you to his 292K followers was nice for the campaign. Other tweets were not as successful in engagement.
- Pena-Melnyk had the most consistent engagement of the campaigns tweets and the real engagement leader over the past week.
- Christopher was the most active (maybe to active) in the past week. Remember that tweeting to often can actually hurt the campaign account.
Online Outreach Leader in this race: Last month I ranked the candidates in “tiers”. This month, I am putting out a straight up ranking based off of evaluation points. Here is my December ranking:
- Joseline Pena-Melnyk (2.5)
- Glenn Ivey (1.5)
- Warren Christopher (1.5)
- Anthony Brown (1)
- Ingrid Turner (1)
- Dereck Davis (.5)
- Terence Strait (.5)
- Alvin Thornton (0)
Of course the reality of followers, likes, and subscribers does not mean a lot when it comes down to voting in the end, but it can show trends in a campaign cycle and makes a great resource for following all of the candidates.
Scott E
[…] evaluation of the Maryland Congressional District 4 race. You can view the December evaluation HERE. Last month Joseline Pena-Melnyk led the pack of eight Democrat candidates…let’s see how […]
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