Screen Shot 2015-12-04 at 3.00.33 PM
Here is second full evaluation of this race. You can read the November scorecard HERE. Since the last evaluation a new candidate has jumped into this race, Kathy Szeliga. I did write an report about her outreach back on November 12th (READ HERE).
The candidates: To see the full list of candidates that have “Officially filed” click here
Richard Douglas:
Chrys Kefalas:
Kathy Szeliga:

The Scorecard: (Click the “Yes” or follower numbers below to view the social media page)


Facebook Followers

Twitter Followers


Chrys Kefalas

4,208 (+1,418)

14,300+ (-500)


Richard Douglas

2,004 (+38)

317 (+4)


Kathy Szeliga

3,989 (+1,207)

1,310 (+24)



  • As of right now Kefalas and Szeliga have not filed their paperwork with the SBOE (I say that because neither of them are listed as candidates on the website yet). There is an additional candidate, Anthony Seda – I am holding off adding him to the scorecard for now due to lack of outreach.
  • Facebook – Kefalas added the most new followers closely followed by Szeliga.
  • Twitter – Not many nice things to say about this category. Szeliga added the most new followers (but was not a significant number). Kefalas lost around 500 followers since last month – not a good sign for that team.
  • Issues for the candidates to work on:
    • Kefalas – losing 500 Twitter followers is odd in one month. The times I have seen this in the past generally indicate that maybe not all of the followers of that account are actually legit. I have no way of know but had to put it out there…If I am wrong just let me know and would love to know how 500 followers bailed in a month.
    • Douglas – You link your Facebook and Twitter accounts. STOP doing this please. It is a bad social media practice and you will never grow that Twitter account with this practice.
    • Szeliga – Your website needs a lot of work..specially more content. Also those social media channels could use some updating…no consistent theme and an incorrect website listing on Twitter.

A significant factor in evaluating online outreach is looking at follower engagement. In December, I am focusing my reviews on recent Twitter engagement. Want to know how i get the numbers? READ THIS. Here are the numbers for the candidates over the past week:

Twitter Stats

Tweets Evaluated

Engagement Score


7 (of 27 tweets)



6 tweets



1 tweet



  • Kefalas DOMINATES this rating. His team is by far the most active and has a good engagement score for his most recent tweets.
  • Douglas and Szeliga need to be much more active in the future to attract the type of followers needed in a state wide campaign.

Online Outreach Leader in this race: Chrys Kefalas. This was a bit closer this month but the Twitter engagement score puts Kefalas just over the top of the other candidates today. My hope is that the items noted above are corrected prior to the next evaluation.

Of course the reality of followers, likes, and subscribers does not mean a lot when it comes down to voting in the end, but it can show trends in a campaign cycle and makes a great resource for following all of the candidates.

Scott E