I am kicking off December with an evaluation of the Democratic candidates for US Senate in Maryland. You can view the November Scorecard HERE and see that last month I called this race a draw in relation to technology outreach of the campaigns.
The candidates: To see the full list of candidates that have “Officially filed” click here
Donna Edwards: https://donnaedwardsforsenate.com/
Chris Van Hollen: http://vanhollen.org/

The Scorecard: (Click the “Yes” or follower numbers below to view the social media page)

Candidate

Facebook Followers

Twitter Followers

Instagram Followrs

YouTube

Chris Van Hollen

11,459 (+790)

842 (+52)

159 (+46)

Yes

Donna Edwards

5,338 (+223)

2,840 (+119)

211 (+53)

Yes

Notes:

  • Other candidates not listed on the scorecard include: Ralph Jaffe, Violet Staley, Ed Tinus, and Lih Young. If any of these candidates become more notable in this race they will be added to future scorecards.
  • Facebook – Van Hollen holds the most followers and added the most new followers over the past month.
  • Twitter – Edwards holds the most followers and added the most new followers over the past month.
  • YouTube and Instagram – On Instagram, Edwards edged out adding the most new followers over the past month and is the only candidate active on this platform (Van Hollen has post noted anything in 8 weeks). Both candidates have been adding new videos to their YouTube channels and Van Hollen has the advantage on number of views of his videos.

A significant factor in evaluating online outreach is looking at follower engagement. In December, I am focusing my reviews on recent Twitter engagement. Want to know how i get the numbers? READ THIS. Here are the numbers for the candidates over the past week:

Twitter Stats

Tweets Evaluated

Engagement Score

Van Hollen

7 (of 10 tweets)

46

Edwards

7 (of 34 tweets)

18

Notes:

  • Van Hollen had the most retweets and favorites on Twitter giving him an engagement score of 46 over his last 7 tweets (16 retweets and 14 favorites). Edwards had 5 retweets and 8 favorites over her past 7 tweets.
  • Edwards has been much more active over the past week tweeting 34 times (to only 10 times by the Van Hollen campaign).

Online Outreach Leader in this race: Draw – Van Hollen wins on Facebook and YouTube. Edwards wins on Twitter and Instagram. Engagement numbers were good for Van Hollen but Edwards is much more active on that platform. There is just not enough separating these two candidates to pick an outright leader today. Maybe next month…

Of course the reality of followers, likes, and subscribers does not mean a lot when it comes down to voting in the end, but it can show trends in a campaign cycle and makes a great resource for following all of the candidates.

Scott E

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