Engagement (shares, likes, retweet, etc…) on all social media platforms is an important factor when evaluating the various campaign accounts. This is an explanation of how I will be reviewing Twitter engagement in the 2016 election cycle (starting in December 2015):
- I will only review the campaigns tweets over a one week period at the time of the evaluation.
- I will review up to the seven most recent tweets over the past week. If the account does not have seven tweets, the number of tweets that are noted in that time period will be used to evaluate engagement.
- Engagement points will be as follows: 2 points for retweets and 1 point for favorites.
As an example, I will evaluate a couple of accounts here and now:
Larry Hogan (@LarryHogan):
Total tweets would equal 6 and total engagement points would add up to 900 for the past week.
Ben Cardin (@SenatorCardin)
Total tweets would equal 7 and total engagement points would add up to 69 for the past week.
Easy enough to understand? I hope so. For the candidates out there…be active and share information that your followers enjoy and will interact with for higher numbers. Photos are better than just text posts (my one helpful twitter hint for the holiday season).