Twitter Engagement Explained For Upcoming Evaluations

twitter_bird_engagement

Engagement (shares, likes, retweet, etc…) on all social media platforms is an important factor when evaluating the various campaign accounts. This is an explanation of how I will be reviewing Twitter engagement in the 2016 election cycle (starting in December 2015):

  • I will only review the campaigns tweets over a one week period at the time of the evaluation.
  • I will review up to the seven most recent tweets over the past week. If the account does not have seven tweets, the number of tweets that are noted in that time period will be used to evaluate engagement.
  • Engagement points will be as follows: 2 points for retweets and 1 point for favorites.

As an example, I will evaluate a couple of accounts here and now:

Larry Hogan (@LarryHogan):

Tweet ReTweets Favs Total Points
 11-23  22  54  98
 11-19  7  28  56
 11-18  7  22  36
 11-17  8  18  34
 11-17  29  38  96
 11-17  192  196  580

Total tweets would equal 6 and total engagement points would add up to 900 for the past week.

Ben Cardin (@SenatorCardin)

Tweet ReTweets Favs Total Points
 11-20  1  2  4
 11-20  1  0  2
 11-18  2  4  8
 11-18  6  8  20
 11-17  5  11  21
 11-17  2  0  4
 11-17  2  6  10

Total tweets would equal 7 and total engagement points would add up to 69 for the past week.

Easy enough to understand? I hope so. For the candidates out there…be active and share information that your followers enjoy and will interact with for higher numbers. Photos are better than just text posts (my one helpful twitter hint for the holiday season).

Scott E

CUlep-3UAAAVlzL

Learn more about our services

Advertisements

17 thoughts on “Twitter Engagement Explained For Upcoming Evaluations

  1. Pingback: Democratic Candidates – Maryland US Senate Race – December Technology Outreach Scorecard « Scott E's Blog

  2. Pingback: Republican Candidates – Maryland US Senate Race – December Technology Outreach Scorecard « Scott E's Blog

  3. Pingback: Candidates – Maryland’s 4th Congressional District – December Technology Outreach Scorecard « Scott E's Blog

  4. Pingback: Candidates – Maryland’s 8th Congressional District – December Technology Outreach Scorecard « Scott E's Blog

  5. Pingback: Candidates – Maryland’s 5th Congressional District – December Technology Outreach Scorecard « Scott E's Blog

  6. Pingback: Democratic Candidates – Maryland US Senate Race – March Technology Outreach Scorecard « Scott E's Blog

  7. Pingback: Republican Candidates – Maryland US Senate Race – March Technology Outreach Scorecard « Scott E's Blog

  8. Pingback: Candidates – Maryland’s 4th Congressional District – March Technology Outreach Scorecard « Scott E's Blog

  9. Pingback: Candidates – Maryland’s 8th Congressional District – March Technology Outreach Scorecard « Scott E's Blog

  10. Pingback: Candidates – Maryland’s 5th Congressional District – March Technology Outreach Scorecard « Scott E's Blog

  11. Pingback: Candidates – U.S. President – March Technology Outreach Scorecard « Scott E's Blog

  12. Pingback: Candidates – Maryland’s 2nd Congressional District – March Technology Outreach Scorecard « Scott E's Blog

  13. Pingback: Candidates – Maryland’s 3rd Congressional District – March Technology Outreach Scorecard « Scott E's Blog

  14. Pingback: Candidates – Maryland US Senate Race – September Technology Outreach Scorecard « Scott E's Blog

  15. Pingback: Candidates – Maryland’s 2nd Congressional District – September Technology Outreach Scorecard « Scott E's Blog

  16. Pingback: Candidates – Maryland’s 3rd Congressional District – September Technology Outreach Scorecard « Scott E's Blog

  17. Pingback: Candidates – Maryland’s 8th Congressional District – September Technology Outreach Scorecard « Scott E's Blog

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s