Top Candidates – U.S. President – Technology Outreach Scorecard

Screen Shot 2015-11-20 at 8.26.39 AM

Here is my first real look at the social media outreach for the candidates running for President. This is an easy evaluation on the Democrat side (as they are down the three candidates) but a bit more complicated on the Republican side (still with 16 candidates in this race). I have decided not to evaluate all 16 GOP candidates but narrow it down and only publish the numbers for the top 5 candidates per the latest RCP average.

The candidates: To see the full list of candidates via NY Times: click here

Democrat:

Hillary Clinton: https://www.hillaryclinton.com

Bernie Sanders: https://berniesanders.com/

Martin O’Malley: https://martinomalley.com

Republican: (Top 5 candidates)

Donald Trump: https://www.donaldjtrump.com

Ben Carson: https://www.bencarson.com

Marco Rubio: https://marcorubio.com

Ted Cruz: https://www.tedcruz.org

Jeb Bush: https://jeb2016.com/

The Scorecard: (Click the follower numbers below to view the social media page)

Democrat Candidates

Facebook Followers

Twitter Followers

Hillary Clinton

1.795 Million

4.73 Million

Bernie Sanders

1.971 Million

895,000+

Martin O’Malley

97,708

109,000+

Republican Candidates

Facebook Followers

Twitter Followers

Donald Trump

4.399 Million

4.95 Million

Ben Carson

4.820 Million

1.03 Million

Marco Rubio

1.129 Million

980,000+

Ted Cruz

1.598 Million

601,000+

Jeb Bush

297,698

375,000+

Notes:

  • Many candidates have additional outreach beyond Facebook and Twitter. Click on their campaign websites above to view all of a candidates social media outreach.
  • Facebook:
    • Dems – Sanders and Clinton are very close with the total number of followers on Facebook.
    • Reps – Carson and Trump hold a clear follower advantage on this platform over other candidates.
  • Twitter:
    • Dems – Clinton dominates with follower advantage on this platform.
    • Reps – Trump dominates with follower advantage on this platform.
  • Candidates that need some help – The numbers for O’Malley and Bush in this scorecard (when put side by side with other candidates) is not encouraging for their campaigns.

A significant factor in evaluating online outreach is looking at follower engagement. In November I am focusing my reviews on Facebook engagement. Here are the numbers for the candidates over the past week:

Screen Shot 2015-11-20 at 10.25.27 AM

Notes:

  • Clinton was a little more active and held a very slight edge in follower engagement over the past week.

Screen Shot 2015-11-20 at 10.26.38 AM

Notes:

  • Trump had a significant advantage in overall follower engagement over the past week on Facebook.
  • The engagement numbers for Cruz were pretty impressive given the number of followers he has today.

Online Outreach Leaders in this race: 

Democrat: Clinton has to be considered the technology outreach leader based on all of the numbers today (her Twitter advantage put her over the top).

Republican: Trump with a draw on Facebook (with Carson), a significant advantage on Twitter and the best recent engagement on Facebook holds the advantage in November.

Overall – Based on the numbers in this evaluation, it is hard to argue that Trump is on top overall with online outreach to potential voters.

The monthly tracking will be interesting going forward…if another candidate enters into the top 5 on the GOP side next month, they will be added onto that scorecard.

Of course the reality of followers, likes, and subscribers does not mean a lot when it comes down to voting in the end, but it makes a great resource for following all of these candidates.

Scott E

Advertisements

2 thoughts on “Top Candidates – U.S. President – Technology Outreach Scorecard

  1. Pingback: November Summary – Technology Outreach Scorecards « Scott E's Blog

  2. Pingback: Top Candidates – U.S. President – December Technology Outreach Scorecard « Scott E's Blog

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s