This is my third Maryland Congressional Technology Outreach Scorecard for the 2016 election cycle. This could end up one of the most competitive Primary races in the state this election cycle. There are seven Democrats currently running in what should be a fun race to watch.
I have written a few “Early Look” articles that you can read here: FACEBOOK | TWITTER
The candidates: To see the full list of candidates that have “Officially filed” click here
Kumar Barve: http://www.kumarbarve.com/
Ana Sol-Gutierrez: http://www.anasolgutierrez.com
Will Jawando: http://willjawando.com/
Kathleen Matthews: http://kathleenmatthewsforcongress.com/
Jamie Raskin: https://jamieraskin.com/
Dave Anderson*: http://andersonforcongress.com/
Joel Rubin*: http://www.joelrubinforcongress.com/
Liz Matory: http://lizforcongress.nationbuilder.com/
*Candidate not filed with the SBOE
The Scorecard: (Click the follower numbers below to view the social media page)
- I don’t have tracking numbers on Dave Anderson or Joel Rubin based on my evaluations of this race earlier this year (they are also the two candidates that have not “officially filed” per the SBOE website). I am also missing out on Twitter tracking numbers for Liz Matory for this scorecard. Worry not, they will all have tracking numbers in December and going forward.
- There is currently one Republican candidate in this race (Shelly Skolnick). I did not find any online outreach for this candidate and as such was left off this scorecard.
- Facebook – Barve holds a clear advantage in total number of followers today. Matthews added the most new followers since the last evaluation with honorable mentions going out to Raskin and Sol-Gutierrez.
- Twitter – Barve and Raskin hold the clear follower advantage on this platform. Raskin added the most new followers since the last evaluation with decent number of new followers also going to Barve, Sol-Gutierrez, Jawando and Matthews.
- Extra Credit: Matthews lists YouTube and Instagram on her website. Rubin also lists Instagram on his website.
- Candidates that need to fix some issues – Just a few noteworthy items
- Sol-Gutierrez lists her personal Facebook account on the campaign website. This link really should point to the other account (in my opinion).
- Matthews links to YouTube and Instagram are only listed on the bottom of the website. I believe those links should also be at the top of the site with the Facebook and Twitter links.
- Anderson – now that you have a Twitter account it might be a good idea to start using it for outreach. No tweets as of this evaluation.
- Rubin – I love the Instagram account but you have not posted anything in 5 weeks. Might be a good idea to use it a little more often going forward if you are going to list it on your website.
A significant factor in evaluating online outreach is looking at follower engagement. In November I am focusing my reviews on Facebook engagement. Here are the numbers for the candidates over the past week:
- Raskin leads all candidates with overall follower engagement over the past week. Matthews and Barve also had decent weeks with follower engagement.
- I would like to see Sol-Gutierrez and Matory be much more active than they have been over the past week. It is hard to get engagement if you don’t provide information to engage with on this platform.
Online Outreach Leaders in this race: I ran the numbers based on total number of followers, adding new followers, total overall outreach and engagement and here are my rankings for November:
- Raskin (3.5 evaluation points)
- Barve (3.0 evaluation points)
- Matthews (2.5 evaluation points)
- Sol-Gutierrez (0.75 evaluation points)
- Jawando (0.5 evaluation points)
- Rubin (0.5 evaluation points)
- Anderson (0 evaluation points)
Note – Matory not listed as she is not part of the Primary race. She will be “ranked” during the General Election cycle.
Of course the reality of followers, likes, and subscribers does not mean a lot when it comes down to voting in the end, but it makes a great resource for following all of these candidates.