This is my second Maryland Congressional Technology Outreach Scorecard for the 2016 election cycle. It looks like the Democrat side of this race is a done deal with Delaney running for the seat he currently holds while the GOP side should be interesting between now on April.
It was not all that long ago I wrote articles about the early Facebook and Twitter outreach for the GOP candidates in this race. Click here to view those articles: FACEBOOK | TWITTER
The candidates: To see the full list of candidates that have “Officially filed” click here
John Delaney: http://delaneyforcongress.com/
Terry Baker: https://www.terrybakerforcongress.com/home.html
Scott Cheng: http://www.votescottcheng.com
Robin Ficker: ???
Amie Hoeber: http://www.amieforcongress.com/
Frank Howard: http://votefrankhoward.com/
Christopher James Mason: http://www.votechrismason.com
Harold Painter: http://www.painterforcongress.com
David Vogt*: http://vogtforcongress.com/
* – Candidate not filed with the SBOE
The Scorecard: (Click the follower numbers below to view the social media page)
- This is my first look at the numbers for Delaney so I have no tracking numbers as of yet.
- I only listed my “A” list GOP candidates based on the current online outreach I am able to find. If other candidates decide to do more online in the future I will be happy to list them on future scorecards. One other item of note is that David Vogt is not listed on the SBOE website (so I am guessing he has not officially filed his paperwork yet).
- Facebook – Howard and Vogt hold significant follower advantages over other candidates but the trend of adding new followers is leaning to the Hoeber campaign.
- Twitter – Vogt by far has the most followers…but again it appears as if the Hoeber campaign is leading with adding new followers (always a good trend).
- Extra Credit – The Hoeber campaign lists their YouTube channel on their website. I am always a fan of more online outreach…but to make the scorecard the link(s) MUST be on your website.
- Candidates that need to fix some issues – I have a few notable issues to mention:
- Ficker – The website address listed on the SBOE website does not work. Maybe you are still figuring all of this out but it would be a good idea to correct this ASAP if you want people to learn about you online.
- Baker – Your campaign Facebook page is not listed on your website. A miss if you are expecting people to easily find your online outreach.
- Vogt – You website only has a link to your Facebook account (the content of the site is also VERY weak). I am also going to keep dinging you on linking your Facebook and Twitter accounts. Hopefully someday, someone on your team realizes what a bad social media practice this is and corrects it for the campaign. Here is an example of some recent tweets:
A significant factor in evaluating online outreach is looking at follower engagement. In November I am focusing my reviews on Facebook engagement. Here are the numbers for the candidates over the past week:
- I was happy to see that everyone had posted something this week.
- Delaney, Howard and Vogt had the best week in follower engagement (not a shock given the number of followers they all have today).
- Hoeber had the highest percentage of new followers and was the most active (number of posts) over the past week.
- Baker should be a little more active on his one area of online outreach to potential voters in the future.
Online Outreach Leaders in this race: Delaney (as the only candidate) wins on the Democrat side of the race and I am going to call the Republican side a three way draw between Hoeber, Howard and Vogt right now. Number of followers is on the Howard and Vogt campaigns side but adding new followers and extra credit give Hoeber enough scorecard points to draw even with them this month.
Of course the reality of followers, likes, and subscribers does not mean a lot when it comes down to voting in the end, but it makes a great resource for following all of these candidates.