This is my first Maryland Congressional Technology Outreach Scorecard for the 2016 election cycle. I am starting off with an interesting race for MD04. There are eight candidates on the Democratic ticket for the Primary Election.
The candidates: To see the full list of candidates that have “Officially filed” click here
Anthony Brown: http://anthonybrown.com/
Glenn Ivey: http://www.iveyforcongress.com/
Ingrid Turner: http://www.turnerforcongress.org/
Joseline Pena-Melnyk: http://www.joselinepenamelnyk.com/
Warren Christopher: http://www.warrenchristopherforcongress.com/
Dereck Davis: http://dereckdavis.com/
Alvin Thornton: http://www.alvinthorntonforcongress.com/
Terence Strait: http://www.straitforcongress.com/
The Scorecard: (Click the follower numbers below to view the social media page)
- Lisa Ransom is not listed due to this information from the Washington Post on Oct 16th: “Ransom filed a report with the Federal Elections Commission that terminated her campaign committee, an indication that she is dropping out of the race.”
- The two GOP candidates (Rob Buck & George McDermott) are not listed in the scorecard due to the serious lack of online information I was able to obtain via web searches. If either candidate shows an increase in activity I will add them to future scorecards.
- Facebook – Ivey has added the most new followers since my October 25th evaluation. The next grouping of new follower adds were Turner, Pena-Melnyk and Davis. Brown continues to hold a significant follower advantage but did not do well in attracting new followers since the last evaluation.
- Terence Strait still has that Facebook “Group” associated with his campaign with 140 group members (that is 11 more than the last time I looked at it). This is a bit different and still not sure I am a fan of this yet.
- Twitter – Davis added the most new followers since my July 10th evaluation followed closely by Pena-Melnyk and Christopher. Brown continues to hold the follower advantage on this platform but much like on Facebook his team did the worst at attracting new followers since the last evaluation.
- Extra Credit – Warren Christopher gets some online outreach extra credit from me for listing his Instagram account and LinkedIn profile. That is a great use of multiple social media channels for maximum outreach.
- Candidates that need to fix some issues – I did not see the social media links on the Davis website. This is a big miss and you should have your team correct this ASAP.
A significant factor in evaluating online outreach is looking at follower engagement. In November I am focusing my reviews on Facebook engagement. Here are the numbers for the candidates over the past week:
- Hard to argue that Ivey had the best week on Facebook. His engagement of 1,400 and new likes at 13.5% puts him significantly ahead of his competition on this platform.
- I am happy to see so many of the accounts active over the past week…but Davis and Thornton should step it up just a bit. Ivey did well on engagement but would like to see more than 4 posts in a week…that number should be a bit higher going forward.
- I would have expected to see significantly more engagement from the Anthony Brown page given the number of followers they have today. This is not a great sign that the followers of that page are actually following the campaign via the online resources.
Online Outreach Leader in this race: I am not sure there is one outright leader in this race today. I have decided to break the ranking down into “tiers” based on number of followers, adding new followers, engagement review and extra credit. Here is how I ranked this months evaluation:
Tier 1 (online outreach leaders): Brown & Ivey (2.5 evaluation points)
Tier 2: Pena-Melnyk & Christopher (2.0 evaluation points)
Tier 3: Turner & Davis (1.5 evaluation points)
Tier 4: Thornton & Strait (0 evaluation points)
I am expecting many changes throughout this campaign cycle so be sure to check back from time to time to learn more. If you see anything I missed or got wrong, be sure to reach out to me.
Of course the reality of followers, likes, and subscribers does not mean a lot when it comes down to voting in the end, but it makes a great resource for following all of these candidates.
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