Here is my first look at a full Technology Outreach Scorecard for the GOP candidates running for US Senate in Maryland. I have written about Chrys Kefalas as part of the early Facebook and Twitter outlook earlier this year (at the time Douglas was not in the race).
The candidates: To see the full list of candidates that have “Officially filed” click here
Richard Douglas: http://douglasmaryland.com/
Chrys Kefalas: https://www.chrysformaryland.com/
The Scorecard: (Click the “Yes” or follower numbers below to view the social media page)
- I will start off mentioning that it appears that Kefalas has not filed with the State Board of Elections for this race yet. Why?
- There is one other candidate: Anthony Seda. I don’t know much about this candidate and his website has some issues…so going to wait before I add him to the official scorecard.
- Facebook – Kefalas holds a slim follower advantage on this platform.
- Twitter – Kefalas holds a BIG lead in followers on this platform.
- YouTube – both candidates have YouTube channels yet neither candidate list those links on their website (kind of a swing and a miss for both campaigns).
- Other – There may be additional outreach on other platforms but if you don’t list it on your website it will be missed by the public. Get the links on your website and I will be happy to add them to the future scorecards.
- Tracking – I don’t have tracking number for both candidates so I have decided to wait until next month to start the follower tracking.
A significant factor in evaluating online outreach is looking at follower engagement. In November I am focusing my reviews on Facebook engagement. Here are the numbers for the candidates over the past week:
- Kefalas is has been much more active and the online engagement is significantly in his favor (by the way, this is also true on Twitter).
- Another negative for Douglas – you never want to see “Total Page Likes” heading downward. The lack of posts and information coming form the account could be the reason…might be something to get you team to correct soon.
Online Outreach Leader in this race: Chrys Kefalas. He has the most followers, the most online engagement and is much more active. Time will tell if this online support equates to votes down the line but I can tell you it doesn’t hurt having that support.
Of course the reality of followers, likes, and subscribers does not mean a lot when it comes down to voting in the end, but it makes a great resource for following all of these candidates.