Democratic Candidates – Maryland US Senate Race – Technology Outreach Scorecard

Photo Credit: Baltimore Sun
Photo Credit: Baltimore Sun

The following is the first full blown Technology Outreach Scorecard for Democratic candidates running for US Senate. I had some early looks into this race back in July (Facebook Review) and August (Twitter Review). All future evaluations of the technology outreach in this race will be done via these Technology Outreach Scorecards.

The candidates: To see the full list of candidates that have “Officially filed” click here

Donna Edwards:

Chris Van Hollen:

The Scorecard: (Click the “Yes” or follower numbers below to view the social media page)


Facebook Followers

Twitter Followers

Instagram Followrs


Chris Van Hollen

10,750 (+878)

790 (+158)



Donna Edwards

5,115 (+837)

2,721 (+700)




  • Other candidates not listed on the scorecard include: Ralph Jaffe, Violet Staley, Ed Tinus, and Lih Young. If any of these candidates become more notable in this race they will be added to future scorecards.
  • Facebook – Since July both Edwards and Van Hollen have added about the same number of new followers on Facebook. Van Hollen still holds a significant follower advantage on this platform.
  • Twitter – Edwards holds a signifiacant follower advantage on Twitter and added by far the most new followers since August.
  • Instagram and YouTube – This is my first look at these platforms for the candidates. I will track adding new followers on Instagram. I will report from time to time on the number of views for YouTube videos (right now Van Hollen has many more views than Edwards).
  • Other – Neither candidate is using Google+ for outreach (or at least they are not promoting it on their website).

A significant factor in evaluating online outreach is looking at follower engagement. In November I am focusing my reviews on Facebook engagement. Here are the numbers for the candidates over the past week:

Screen Shot 2015-11-02 at 6.51.58 AM


  • Edwards holds a significant advantage in the number of posts and follower engagement over the past week.
  • Edwards has been (from a percentage point of view) a little more successful in adding new followers over the past week.
  • Posting updates matter on social media – engaging your followers is key in gaining support. I hope both of these candidates remain active across all of their social media platforms.

Online Outreach Leader in this race: Draw – given the number of followers and overall engagement, I would call this pretty even on this evaluation today. Should be interesting to watch which candidate harnesses online outreach for voter engagement in the future.

Of course the reality of followers, likes, and subscribers does not mean a lot when it comes down to voting in the end, but it makes a great resource for following all of these candidates.

Scott E


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