UPDATE (10/30/15) – You can now click the images below to read the full detailed analysis of each page.
I last wrote about Facebook outreach in MD08 back on August 23rd (View Here) looking at the number of followers and providing links to the various campaign related Facebook pages. We all know that the number of followers is only one aspect of an actual detailed analysis of a campaigns Facebook presence. You must also look at items like engagement rate, likes growth, posts per week and many other important aspects of a page to get a true evaluation. Well…here it is (sort of). The following will outline a “Score” for each campaign page in order from best to worst (the higher the score, the better the page is performing). In follow up posts (no later than this weekend) – I will detail the actual makeup of each score for each candidate.
Now…on to the scores and rankings:
1 Jamie Raskin (Score – 83)
Notes – Jamie Raskin has the second most number of Facebook followers (just over 2,200) and scored well on likes growth (over 9% in the last month) and engagement rate (over 16%).
2. Kathleen Matthews (Score – 80)
Notes – Kathleen ranks forth in followers (just over 1,500) and picked up a lot of new likes over the past month. The page engagement rate is a bit low (about 6.5%) but not a horrible number.
3. Ana Sol-Gutierrez (Score – 74)
Notes – Ana Sol-Gutierrez ranks 5th in followers (under 600) so there is some work to do on that front. There has been a 14% spike in likes growth over the past month so that is a good sign. Engagement rate for posts are only at 4% (that is a bit low).
4. Dave Anderson (Score – 61)
Notes – Dave is the newest in the race and currently ranks last in followers (only 114 today). This account is very new and there are things to be improved upon but the engagement rate is very high on posts and the “post types” are nice. I will be interested to see how this score changes as they attract new followers.
5. Will Jawando (Score – 55)
Notes – Will ranks third in total followers with over 1700. A couple areas of concern for this page are likes growth at only 1.5% over the past month and an engagement rate at 3.07%. On the upside they are averaging over 1.5 posts per day (keep this up).
6. Kumar Barve (Score – 36)
Notes – I was surprised at the low score of this page. They by far have the most followers (over 4,600). Some of the issues that drove the score so low were a likes growth rate of 0.74% over the past month, an engagement rate of 2% and only averaging 0.37 posts per day.
Extra – Liz Matory (Score – 51)
Notes – Liz goes in my “Extra” section as she is running as an Independent. Liz has 285 followers today and a likes growth rate of just under 5% over the past month. The engagement rate for the page is currently running at just over 11% (that is a great number). One thing to correct is that on average there is less than one post per week (not near enough to engage and inform your followers).
Hope you all found this informative or entertaining…
I know, I know…not everyone is going to agree with the scores /rankings. I want you to know that I will be providing a detailed candidate by candidate campaign page evaluation that will better explain the scores. But for now, candidates – check out the recommendations in the photos. Readers – come back and visit soon to read the detailed analysis.