Instagram tips for your business


1. Use your Twitter Profile name for your Instagram account name

This is smart to extend your reach in many different ways.  For starters, it makes sure that you are recognizable across all of your social media platforms. So no matter whether someone finds you on Twitter or Instagram, they know right away it’s the real you. It is also a good idea to have the same name across all of your social media accounts where possible (Facebook, LinkedIn, Pinterest, YouTube, Google+, Snapchat, etc…).

It’s also useful in case your photos are shared or tagged from Instagram back to Twitter.  If this happens, then your handle on Instagram will link to your Twitter profile and it will expand your reach on both platforms.

2. Be Your Brand on Instagram

Let’s get to the point – do not use Instagram to repeatedly post pictures of your products.  Unless your products are extremely artistic and beautiful, and people just want to look at them. What you can do is tell the story of your brand. Show your office, your employees, your office pet, if you have one.  Be creative in the ways that you use images to show people what your brand stands for. Be creative in the ways that you use images.

3. Focus on Building Community on Instagram

It’s easy to forget – Instagram isn’t just about the photos – it’s a social network. Make sure you’re regularly taking time to search for words related to your business so you can connect with others in your niche, as well as others who might be interested in the products or services you offer.  Be cognizant of users’ feeds and don’t publish content that can be seen as too self-serving, but rather content that is in the spirit of the community.

4. Choose engaging hashtags

Using appropriate hashtags connected to the event, the location, or the subject is a great way to allow your profile to be found by people outside your existing circle of followers.  But don’t use too many hashtags at once. Just because you can use them doesn’t mean you should. It just looks spammy!

5. Go Behind the Scenes

I can’t stress this enough – people love to get behind the scenes with their favorite companies!  Show your employees at work or your latest company picnic – something that lets your customers see the human face of your company. They’ll love you even more for it!

6. Promote special events on Instagram

Create event specific hashtags and post stunning pictures marked with that hashtag. Chances are, people will be signing up early not to miss your next event!  And with Instagram photos being featured more prominently in users Facebook feeds, this will be even more important for sharing your brand’s story going forward.

7. Post regularly on Instagram – often, but not too often

Instagram doesn’t move as fast as other platforms – but that’s no excuse for skipping updating your feed.  Post quality images 3-5 times per week to stay connected with your followers without becoming overwhelming. Don’t post 5 or more pictures all at once, this is a great way to run off followers.

8. Make your Instagram followers feel special

Turn your followers into passionate brand advocates by encouraging them to share pictures of themselves using your product or service.  Everyone likes to feel special, and your sharing of their content will go a long way toward boosting their opinion of your brand.

9. ENGAGE with your Instagram followers!

One of the great features of Instagram is the ease of commenting and liking photos. Brands that are seeing increased fan interactions on their own images are interacting. Remember, Instagram is a social networking site!

There are numerous tips from a variety of resources on how to expand your outreach on Instagram. These were some of my favorites I have found most helpful. Hope it helps you expand your outreach.

Scott E



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