Google is making a major shuffle to its search engine, and this time around it’s not as easy as changing just a few tags or add a few more relevant pages.

The Internet giant is now putting heavy emphasis on mobility, and websites that aren’t optimized for mobile devices will fall out of Google’s good grace.  For some businesses and organizations, the change will result in unwanted strains on their budgets, but the reality is everyone need to comply or risk being wiped off of Google’s radar.

Sites that are running purely on a few SEO optimized pages will need to be converted over to adaptive web formats.  In case you don’t know what we mean by adaptive format, it’s just a new way of creating webpages that scales automatically on various devices.  The content themselves and URLs could be left as-is, but the underlying web languages has to change. 

The easiest and probably the most cost-effective mean of making this transaction is migrating all your content onto a content management system like WordPress.  These systems are prebuilt with adaptive capabilities, and Google recognizes this.  While this method works relatively well for small businesses and individuals because for the most part it doesn’t cost anything except time, it might not be acceptable to large businesses that need worry about branding.

Organizations that are running a customized CMS or backend will likely already have a team at their disposal to revamp their website to fit Google’s mobile-friendly requirement.  But in case you’re the CEO of such an organization, consider this a friendly reminder that you must act now before Google penalizes your online portal for not looking good on an iPhone display.

Scott E


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