Brown vs Hogan

This will not only be the final evaluation of this race but also the final Technology Outreach Scorecard of the 2014 election season. If you are interested in the September evaluation of this race, click here.

Now on to this evaluation…

The candidates:

Anthony Brown (D)

Larry Hogan (R)

The Scorecard: (Click the “Yes” or follower numbers below to view the social media page)





17,407 (+1,037)

124,485 (+9,357)


3,465 (+357)

2,949 (+748)


110 (+17)







Comments: Larry Hogan added the most new Facebook and Twitter followers over the past month. The Hogan team has to be thrilled adding over 9,000 new Facebook followers in the past month.

Anthony Brown remains the only candidate utilizing Instagram for voter outreach. Ken Ulman also has a significant following on Twitter (over 8,200 followers) for outreach to voters.

Now we all know that follower trends is only one part of technology outreach, follower engagement is as (if not more) important. Let’s take a look at engagement numbers on Facebook:

Here is a look at the Facebook activity over the past week of the candidate pages in this race: (Click photo for full size)

Maryland Governor Facebook Activity November

Larry Hogan remains the most active and has by far the most follower engagement (likes, shares and comments) over the past week on Facebook. Over 100K likes, comments and shares in one week is VERY impressive.

I will continue to give a slight advantage to the Hogan team for technology outreach. Their Facebook presence as well as the spike with adding new Twitter followers over the past month is why they remain the leaders in this race. The overall follower advantage on Twitter for the Brown/Ulman team and the use of Instagram for outreach is the reason I continue to give Hogan only a slight advantage.

Of course the reality of followers, likes, and subscribers does not mean a lot when it comes down to voting in the end, but it is a fun exercise to do and makes a great resource for following all of these candidates.

General Election

Scott E #HoCoPolitics



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