Maryland State Senate – District 12 – October Technology Scorecard

Senate 12This will be the final side by side evaluation of this race. If you are interested in the September evaluation, click here.

Now on to this evaluation…

The candidates:

Edward Kasemeyer (D) –

Jesse Pippy (R) –

The Scorecard: (Click the “Yes” or follower numbers below to view the social media page)






Edward Kasemeyer (D)

323 (+11)

Jesse Pippy (R)

1723 (+393)

375 (+10)

7 (+0)


Comments: Jesse Pippy without question continues to lead the overall outreach race. He added nearly 400 new Facebook followers over the past month. He continues to be the only candidate promoting Twitter, Instagram and LinkedIn for outreach to potential voters.

Ed Kasemeyer added just over 10 new followers on Facebook over the past month, his only social media outreach tool.

Now we all know that follower trends is only one part of technology outreach, follower engagement is as (if not more) important. Let’s take a look at engagement numbers on Facebook:

Here is a look at the Facebook activity over the past week of the candidate pages in this race: (Click photo for full size)

Senate 12 October Facebook

Ed Kasemeyer had the best week in follower engagement (likes, comments and shares). This is a significant positive for Senator Kasemeyer based on the number of followers on that platform each candidate has today.

I will continue to give the edge as the technology outreach leader for Jesse Pippy. He is more active and on more platforms than his opponent.

Of course the reality of followers, likes, and subscribers does not mean a lot when it comes down to voting in the end, but it is a fun exercise to do and makes a great resource for following all of these candidates.

Scott E #HoCoPolitics

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