September Technology Scorecard – Maryland Candidates for Governor

Maryland Gov CandidatesThis is my second review of these candidates side by side. If you would like to read the August evaluation – Click Here!

Now on to this evaluation…

The candidates:

Anthony Brown (D)

Larry Hogan (R)

The Scorecard: (Click the “Yes” or follower numbers below to view the social media page)






16,370 (+911)

115,128 (+6,060)


3,108 (+169)


2,201 (+306)


93 (+6)







Comments: Larry Hogan continues to grow his “Change Maryland” Facebook page at a significant rate. He added over 6,000 new followers over the past month. This team also added over 300 new Twitter followers in the past month. I have removed Instagram from the scorecard as they have not posted to it since June and no longer list it on the campaign website.

Anthony Brown continues to show pretty decent gains on Facebook and Twitter. I have now added the Twitter account for Ken Ulman to the scorecard. Why? Because it is listed on the campaign website. The Ulman account has over 8,000 followers and adds significant technology outreach value to the campaign. I am pleased to see photos added to the campaign Instagram account recently. I hope to see more in the future.

Now we all know that follower trends is only one part of technology outreach, follower engagement is as (if not more) important. Let’s take a look at engagement numbers on Twitter and Facebook:

Here is a look at the candidates Twitter profiles, activity and engagement: (Click photo for full size)

MDGOV Twitter Stats September

The key item to look at is “Popularity”. This shows the number of recent retweets and favorites. The combination of Brown and Ulman on Twitter holds the overall edge on Twitter.

Here is a look at the Facebook activity over the past week of the candidate pages in this race: (Click photo for full size)

MDGov Facebook Stats September

No big surprise that Larry Hogan holds a significant advantage with Facebook engagement. I still believe that 153 posts in one week a WAY too many posts, but it is working for them so I will not jump up and down about it today.

I will continue to give a slight advantage to the Hogan team for technology outreach. Their Facebook presence and gains remains impressive. The advantage on Twitter for the Brown/Ulman team and the use of Instagram for outreach is the reason I only give Hogan a slight advantage.

Scott E #HoCoPolitics


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