Howard County Council – District One Race – September Technology Scorecard

This remains one of my favorite races to evaluate. Both candidates remain active on social media and I expect this will continue through November. You can read the August evaluation here: Click Here

Now on to this evaluation…

The candidates:

Democrat

Jon Weinstein – http://voteweinstein.com/

Republican

Kevin Forrest Schmidt – http://www.kevinforrestschmidt.com/

The Scorecard: (Click the “Yes” or follower numbers below to view the social media page)

Comments: Jon Weinstein added the most new followers on Facebook and Twitter since the last evaluation. He continues to add to his already impressive follower advantage in this race.

Kevin Schmidt added a decent number of new Facebook followers but was a little light in adding new Twitter followers. I do like that he continues to gain new followers on Google+ and on Instagram. I would like to see a little more activity on Instagram and more use of hashtags on that platform.

Here is a look at the candidates Twitter profiles, activity and engagement: (Click photo for full size)

The key item to look at is “Popularity”. This shows the number of recent retweets and favorites. Kevin Schmidt holds a distinct advantage with follower engagement on Twitter. Both candidates could be (or should be) more active and more engaging with this platform.

Here is a look at the Facebook activity over the past week of the candidate pages in this race: (Click photo for full size)

Jon Weinstein had a slightly better week on Facebook with follower engagement. Jon was both a little more active (number of posts) and received more likes, shares and comments than his opponent.

I am going to continue to call Jon Weinstein the overall technology outreach leader in this race. His follower advantages on Facebook and Twitter and his engagement advantage on Facebook makes him the leader today. Kevin Schmidt shows some strength on Twitter with follower engagement and his outreach on additional platforms (Instagram and Google+) are nice positives for his team.

Of course the reality of followers, likes, and subscribers does not mean a lot when it comes down to voting in the end, but it is a fun exercise to do and makes a great resource for following all of these candidates.

Scott E #HoCoPolitics